Automotive Sales Representative

7 days ago


Aurora, Ohio, United States Liberty Ford Full time
Job Summary

We are seeking a highly motivated and results-driven Automotive Sales Consultant to join our team at Liberty Ford. As a key member of our sales team, you will be responsible for selling automobiles by understanding and demonstrating vehicle characteristics, capabilities, and features, while developing and qualifying buyers and closing sales.

Key Responsibilities
  • Understand and demonstrate Ford product line by studying characteristics, capabilities, and features, and by comparing and contrasting competitive models.
  • Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot.
  • Offer test drives to all prospects, following dealership procedures to obtain proper identification from customers prior to test drives.
  • Demonstrate automobiles by explaining characteristics, capabilities, features, and explaining warranties and services.
  • Satisfy the transportation needs of the buyer by understanding buyers' requirements, interests, and by developing rapport with customers.
  • Know and understand equity and values, and be able to explain depreciation to customers.
  • Complete quotes and explain financing options in accordance with established dealership policies.
  • Closes sales by overcoming objections.
  • Prepare sold vehicles for customer delivery prior to customer arrival.
  • Deliver vehicles to customers, ensuring that the customer understands the vehicle's operating features.
  • Introduce customers to the service department and schedule first service appointments.
  • Follow up on all post-delivery items to ensure that all customer expectations are met.
  • Follow up with prospective customers and respond to email/voicemail.
Requirements
  • Ability to read and write, and comprehend simple instructions, short correspondence, memos, safety rules, operating, maintenance instructions, and procedure manuals.
  • Conduct oneself in a professional manner, extending every polite custom and courtesy to all customers.
  • Ability to respond to common inquiries or complaints from customers.
  • Ability to calculate figures such as discounts, interest, and percentages.
  • Basic MS Office knowledge, computer software, and internet proficiency.
  • Excellent appearance, verbal/written communication, strong negotiation, and presentation skills.
Education and Experience
  • High School degree or equivalent preferred.
  • Valid driver's license that meets dealership insurability requirements.
Physical Requirements

Must be able to walk the sales lot and showroom to review inventory and greet customers for at least 8 hours in a shift. Must be able to lift at least 15 pounds on occasion. Must be able to push, pull, and reach with hands and arms. Must have close and distance vision. Must be able to drive company vehicles. Must be able to type.



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