Western Territory Marketing Specialist

2 days ago


Dayton, Ohio, United States Campbell Street Senior Living Full time
Job Title: Western Territory Marketing Specialist

At Campbell Street Senior Living, we are seeking a highly skilled Western Territory Marketing Specialist to join our team. This role will play a crucial part in developing and executing marketing strategies to enhance the visibility and reputation of our facilities in Iowa's western region.

Key Responsibilities:
  • Develop and implement targeted marketing plans and campaigns to drive awareness and increase occupancy for our Long-Term Care, Assisted Living, Independent Living, and Skilled Nursing facilities.
  • Build and maintain relationships with local community organizations, healthcare professionals, and referral sources to promote our facilities and services.
  • Plan and execute community events, open houses, and informational seminars to engage with potential residents and their families.
  • Conduct market research to identify trends, assess competitive positioning, and gather insights to refine marketing strategies and tactics.
  • Develop compelling marketing materials, including brochures, digital content, social media posts, and advertisements that reflect our values and benefits.
  • Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports and recommendations for improvements.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 3 years of experience in marketing, with a focus on healthcare or senior housing preferred.
  • Strong understanding of marketing principles and strategies, excellent written and verbal communication skills, and proficiency in digital marketing tools and platforms.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A supportive and collaborative team environment.


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