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Digital Marketing Specialist

2 months ago

Dayton, Ohio, United States Trulieve Full time
About the Role

Trulieve is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our Digital Marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our company's goals and objectives.

Key Responsibilities
  • Develop and Implement Social Media Strategy: Create and execute a social media strategy that showcases Trulieve's brand and values, while engaging with our target audience and driving business results.
  • Content Creation: Develop high-quality, engaging content that resonates with our audience, including text, images, and video.
  • Platform Management: Manage and optimize our social media presence across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Analytics and Reporting: Monitor and analyze social media metrics to measure the effectiveness of our strategy and make data-driven decisions.
  • Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and customer service, to ensure alignment and effective communication.
Requirements
  • 4+ years of experience in digital marketing, with a focus on social media
  • Proven track record of developing and executing successful social media strategies
  • Strong understanding of social media platforms and their respective features
  • Excellent content creation and writing skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
What We Offer
  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the cannabis industry
  • Collaborative and dynamic work environment