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Western Territory Marketing Specialist

2 months ago

Dayton, Ohio, United States Campbell Street Senior Living Full time
Job Title:

Western Territory Marketing Specialist

Job Summary:

Campbell Street Senior Living is seeking a skilled Marketing Specialist to develop and execute marketing strategies to enhance the visibility and reputation of our facilities in Iowa's western region.

Key Responsibilities:
  • Develop and implement targeted marketing plans and campaigns to drive awareness and increase occupancy for Long-Term Care, Assisted Living, Independent Living, and Skilled Nursing facilities.
  • Build and maintain relationships with local community organizations, healthcare professionals, and referral sources to promote our facilities.
  • Plan and execute community events, open houses, and informational seminars to showcase our services and engage with potential residents and their families.
  • Conduct market research to identify trends, assess competitive positioning, and gather insights to refine marketing strategies and tactics.
  • Develop compelling marketing materials, including brochures, digital content, social media posts, and advertisements that reflect the values and benefits of Campbell Street Senior Living's offerings.
  • Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports and recommendations for improvements.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 3 years of experience in marketing, with a focus on healthcare or senior housing preferred.
  • Strong understanding of marketing principles and strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
  • Ability to analyze market data and generate actionable insights.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
What We Offer:

Campbell Street Senior Living offers a competitive salary and benefits package, opportunities for professional growth and development, and a supportive and collaborative team environment.