Product Marketing Manager

2 weeks ago


Santa Monica, California, United States goop Full time
Job Overview

About The Company:

Welcome to an exciting opportunity to join goop, a distinguished lifestyle platform founded by Gwyneth Paltrow. Initially starting as a modest newsletter from Gwyneth's kitchen, goop has evolved into a leading destination for curated products and content across beauty, wellness, fashion, food, and home. Embracing a contextual commerce approach, goop aims to deliver meaningful shopping experiences by integrating food, shopping, and mindfulness. We are dedicated to presenting the finest experiences, recipes, products, and advice to our audience.

About The Role:

We are seeking a proactive individual to assume the position of Manager, Product Marketing - Beauty & Wellness at goop. In this pivotal role, you will be instrumental in shaping the marketing strategy and initiatives for our beauty and wellness products. Reporting directly to the VP - Category Lead, Beauty & Wellness, your responsibilities will encompass supporting product launches, achieving revenue goals, and adhering to timelines.

Key Responsibilities:

  • Deliver category insights and strategic recommendations based on consumer and market analysis.
  • Facilitate global product launches, focusing on pricing and positioning strategies.
  • Collaborate with cross-functional teams to develop product positioning and messaging.
  • Conduct market analysis to determine size and scope for new products and reformulations.
  • Contribute to financial planning, budgeting, and optimizing return on investment.
  • Identify partnership opportunities across various channels and manage product portfolios.

Qualifications & Skills:

  • Minimum of 5 years of experience in product marketing within the beauty and wellness sector.
  • Familiarity with clean beauty products is preferred.
  • Strong comprehension of consumer behavior in the beauty industry.
  • Demonstrated ability to collaborate effectively across teams and organizational levels.
  • Experience in product development and design processes.

Additional Information:

  • Compensation: $85,000 - $105,000 + Equity.
  • Benefits: Comprehensive health benefits, fertility support, and parental leave.
  • Perks: Company summer break, goop discounts, lifestyle resources, and more.
  • Work Philosophy: Hybrid work policy promoting collaboration and employee well-being.

goop is an Equal Opportunity Employer. We value diversity and do not discriminate based on various factors. Your application is processed in accordance with relevant laws.
Job Type: Full-time



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