Head of Girls Marketing
2 weeks ago
JAKKS Pacific, Inc., a prominent creator and marketer of children's toys and consumer goods, is seeking a highly skilled and motivated individual for the position of Director, Girls Marketing at our headquarters. This role is pivotal in steering product innovation, comprehensive marketing strategies, promotional initiatives, and financial performance for both proprietary and licensed brands.
Key Responsibilities:
- Formulate and execute the global product strategy targeting various girl-oriented brands across multiple doll categories and preschool segments.
- Oversee the development and execution of marketing strategies, encompassing campaigns, events, digital outreach, and public relations.
- Collaborate with cross-functional teams to ensure adherence to product development timelines and proper execution of all project details.
- Work closely with the Sales department to equip them with the necessary tools, materials, and presentations to achieve their commercial goals.
- Manage the Profit and Loss (P&L) statement, including pricing strategies, cost management, profitability assessments, and SKU oversight.
- Conduct ongoing analysis of the competitive landscape and consumer trends to identify new business growth opportunities.
- Lead cross-functional teams throughout the product development lifecycle to ensure alignment with brand vision.
- Supervise a brand manager and marketing coordinator, providing guidance for their professional growth and success.
Qualifications:
- Minimum of 8 years of experience in product development and marketing within a consumer products sector.
- Bachelor's degree in marketing or a related field is required; an MBA is preferred.
- Strong interest in pop culture and a passion for bringing properties to life for diverse audiences.
- Excellent interpersonal, communication, and presentation skills, with experience engaging with all levels of management and external partners.
- Self-motivated and resourceful, capable of achieving objectives with minimal supervision.
- Ability to work effectively in a collaborative team environment.
- Highly organized with the capacity to manage multiple tasks simultaneously.
- Possess a positive and proactive attitude.
- Demonstrated success in senior marketing roles.
- Experience in the toy industry or similar sectors focused on marketing to children and distributing to mass retailers globally is advantageous.
Benefits:
- Health and Wellness: Comprehensive medical, dental, vision, disability, life insurance, and employee assistance programs.
- Savings: 401K matching, pre-tax spending accounts, and employee discount initiatives.
- Compensation: JAKKS Pacific offers a competitive salary, commensurate with experience, qualifications, and education, typically ranging from $120,000 to $170,000.
Company Overview:
As a leading designer and marketer of children's toys and consumer products, JAKKS Pacific is committed to fostering a talented and diverse workforce while ensuring a safe and productive work environment. Our mission is to create innovative and engaging products that enhance play experiences for children.
Recognized among Fortune's 100 Fastest Growing Companies and Forbes' 100 Best Small Companies, JAKKS is dedicated to customer satisfaction and business growth. We strive to cultivate a dynamic team that shares a passion for making play enjoyable and impactful for children.
JAKKS Pacific, Inc. is an Equal Opportunity Employer.
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