On-Premise Marketing Strategy Manager

2 weeks ago


Santa Monica, California, United States Equiliem Full time

On-Premise Marketing Strategy Manager

The On-Premise Marketing Strategy Manager is instrumental in enhancing visible distribution, fostering brand relevance, and boosting consumption throughout the On-Premise sector. This pivotal role is tasked with maintaining superior execution standards across all On-Premise environments. By collaborating with essential stakeholders, the primary objective is to devise significant trade marketing strategies and ensure their effective deployment in the field.

Success in this position hinges on educating the field and nurturing local leaders in trade tools and initiatives. The role involves direct engagement with field teams to ensure accurate strategy execution while providing immediate coaching and development opportunities.

KEY RESPONSIBILITIES

  • Formulate and execute national trade marketing strategies
  • Uphold brand standards across all customer interactions
  • Instill a top-tier mindset among field teams
  • Provide resources for training in the field
  • Instruct teams on essential Trade Marketing tools and strategies
  • Collaborate in-market with field teams for strategy implementation
  • Assist the Director of Key Accounts and Trade Marketing
  • Oversee the planning process for point-of-sale materials
  • Create sales resources for trade initiatives
  • Develop a messaging calendar
  • Ensure appropriate product offerings in the On-Premise sector
  • Manage trade marketing and project budgets

EXPERIENCE REQUIRED

  1. Minimum of 2 years in sales or customer/trade marketing
  2. Strong analytical, communication, and collaborative skills
  3. Exceptional planning and project management capabilities
  4. Comprehensive understanding of the consumer goods sector and trade
  5. Innovative and solution-focused mindset
  6. Strong work ethic and self-driven
  7. Proficient in Microsoft Excel and PowerPoint

EDUCATIONAL BACKGROUND

A Bachelor's degree is preferred.

LANGUAGE PROFICIENCY

Fluency in English; additional languages are advantageous.



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