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Event Marketing Coordinator

2 months ago

Fairfax, Virginia, United States Spargo Inc Full time
Job Overview

Event Marketing Specialist

Hybrid Work Environment

Company Overview

SPARGO, Inc. is a comprehensive event management firm that provides a wide range of services to facilitate the organization of trade shows, conventions, conferences, symposiums, and seminars.

Employee Benefits

  • Relaxed Work Atmosphere
  • Fully Covered Medical (with three plan options), Dental, and Vision for Employees
  • Flexible Spending Account (FSA) or Health Savings Account (HSA) options
  • Comprehensive Basic Term Life and AD&D Insurance at no cost
  • Long-Term Disability Insurance fully covered by the company
  • AFLAC options available
  • Retirement Savings Plan (401(k))
  • Paid Sick Leave and Vacation Time

Position Summary

This role will assist the Program Management/Event Marketing and Event Platform teams within the Healthcare Exhibits Division. Responsibilities include supporting the execution of marketing communications and strategies aimed at generating leads for exhibit and sponsorship sales, as well as maintaining event microsites for healthcare association meetings. The individual will also contribute to the ongoing development and updating of the Salesforce prospect database for various events, managing multiple tasks at different stages.

Key Responsibilities

  1. Support the execution of event marketing strategies, including preparing contact lists, creating and dispatching emails via online platforms, and engaging in other inbound and outbound marketing initiatives such as brochures, social media, digital content, and web presence.
  2. Assist in the creation, updating, maintenance, and proofreading of event microsites, including exhibitor portals.
  3. Help in reviewing marketing content for accuracy and quality.
  4. Contribute to the development and maintenance of the Salesforce database, including the addition of marketing prospect lists.
  5. Assist in preparing for event setups, including applications and marketing/sales communications.
  6. Support the generation of reports on email statistics, lead retrieval, competitive analysis, and rate studies.
  7. Conduct research from industry reports and compile a resource library.
  8. Assist in the onboarding process for new clients, including gathering necessary transition documents.
  9. Manage preparations for onsite sales, including show shipments and inventory management.
  10. Assist in designing and proofreading client proposals and PowerPoint presentations.
  11. Travel to trade shows to support onsite sales operations as required.
  12. Perform additional duties as assigned, including supporting team Managers and Directors.

Qualifications

  1. Proficiency in Microsoft Office Suite.
  2. Strong organizational skills with the ability to manage and prioritize multiple tasks effectively.
  3. Excellent creative content and proofreading abilities.
  4. Ability to communicate professionally and effectively with colleagues, clients, and exhibitors.
  5. Experience with marketing platforms such as A2Z, Pardot, Higher Logic, or other email marketing tools is advantageous.

Education and Experience

  1. 1-2 years of administrative experience.
  2. Basic understanding of HTML is beneficial.
  3. Experience in the exposition industry is a plus but not mandatory.
  4. Preferred experience in collaborating with clients/customers.

Travel Requirements

Up to 10% travel may be necessary.