Paid Social Media Team Lead

4 days ago


Philadelphia Pennsylvania, United States Publicis Health Media Full time

About the Role:

The Paid Social Media Supervisor is a key member of the Publicis Health Media team, responsible for developing and executing paid social media strategies for assigned accounts and brands. This role requires a deep understanding of the relationship between paid, owned, and earned social media tactics, as well as a solid knowledge of category and channel.

Key Responsibilities:

  • Develop and execute paid social media strategies for assigned accounts and brands
  • Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance
  • Provide recommendations on how clients can best use new tools and services
  • Collaborate with the team to understand the agency's workflow and job flow
  • Stay up-to-date with vendor landscape and contribute to agency points of view

Requirements:

  • Intermediate level understanding of Excel functions (e.g. VLook-up, Pivot Table, chart building) and PowerPoint
  • Understanding of Meta Advanced Measurement Solutions
  • Understanding of Meta Pixel and other technical paid social platform solutions
  • Ability to work in a hybrid environment, requiring three days in-office each week

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package


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