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Paid Social Media Strategist

2 months ago

Philadelphia, Pennsylvania, United States 160over90 Full time

About Us:

160over90 is a leading cultural marketing agency that specializes in integrated marketing solutions. As a part of the Endeavor network, we have access to a global network of talent, brands, and experiences. Our team is passionate about creating innovative marketing campaigns that drive results for our clients.

The Role:

We are seeking a Paid Social Media Strategist to join our Media team. The successful candidate will be responsible for developing and executing paid social media campaigns across various platforms. This includes managing paid campaigns, social budgets, and presenting client-facing analysis reporting.

Key Responsibilities:

  • Develop and drive strategy for paid social media accounts across platforms
  • Oversee day-to-day campaign management and budgets of paid social campaigns
  • Work with the Paid Social Supervisor to optimize and manage campaigns
  • Meet with clients to discuss paid social strategy and relay actionable data-driven insights
  • Support new media opportunities through the RFP process
  • Collaborate with other members of the Media team to create strategic cross-channel strategies
  • Work alongside other department teams to grow cross-department plans
  • Push the paid social practice forward within the agency
  • Be a thought leader on paid social, providing internal and external POVs and insight into the evolving social landscape

Requirements:

  • 2+ years of experience managing paid social (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and TikTok)
  • Experience managing the day-to-day of several paid social accounts and budgets across platforms
  • Strong data analytics and strategy background (Google Analytics required)
  • Ability to educate clients on paid social and discuss how social relates to their business goals
  • Collaborative, results-oriented, problem-solver who can both provide and take direction well
  • Capable of managing and working on multiple projects within tight deadlines
  • Ability to stay up to date on paid social trends, capabilities, and news
  • Takes a profound interest in the world – culture, music, film, sport, art, entertainment
  • Proficient in Microsoft office suite, with particularly strong Excel skills
  • Exceptional oral, written, presentation, and communication skills
  • Experience in managing other paid media channels a plus
  • Agency experience a plus

How We Work:

At 160over90, we value collaboration and teamwork. We work from the office 4 days a week, which allows us to foster an environment of creativity and innovation. We believe in developing our future talent and building strong relationships across leadership, peers, and teams.

We are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.