Senior Demand Generation Manager

2 weeks ago


Los Angeles, California, United States Navan Full time
Job Title: VP/SVP Global Demand Generation

Navan is seeking a highly seasoned and high-performing demand marketing executive to lead our global demand generation strategy and plan. As the VP/SVP Global Demand Generation, you will be responsible for creating and operating Navan's demand generation strategy and plan for the core go-to-market across both Travel and Expense businesses.

Key Responsibilities:
  • Build and execute a multi-channel go-to-market plan to drive revenue growth across new and existing business in Commercial through Enterprise segments.
  • Manage the demand generation budget across a global portfolio of activities.
  • Drive execution of strategies and programs through Marketing and cross-functional collaborators (Sales, SDR, SMB Growth, Account Management, Supplier Partners, Channel Partners, etc.), ensuring metrics-based accountability to the demand plan.
  • Scale inbound demand engine to reach 50% of sourced new revenue, with highly efficient CAC payback. Levers include events, digital demand, account based marketing, and integrated campaigns.
  • Drive the creation and optimization of programmatic customer journeys pre- and post-sales to drive acquisition and retention.
  • Set and track KPIs for demand generation campaigns and report on progress to CEO of Navan and broader leadership team. Analyze and optimize demand generation portfolio to continually improve results and strategy.
  • Build scalable systems to drive scalable execution against targets/objectives.
Requirements:
  • Highly seasoned and high performing demand marketing executive with 10+ years of experience building and executing multi-channel go-to-market plans.
  • Has scaled B2B software/SaaS demand engines across 500M+ rev stage in a market moving from early adoption to mainstream maturity.
  • Deep experience engaging across large enterprise and mid-market customers and broad buying organizations globally. Travel and/or Expense industry experience a plus.
  • Highly quantitative systems thinker who will identify objectives, design/implement appropriate solutions, and measure & adapt ruthlessly to create scalable demand funnels and programs across regions, segments, and business lines.
  • Excellent cross-functional leader with strong execution bias and direct communication to drive results across a broad set of stakeholders.
  • BA/BS degree or equivalent work experience.


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