Demand Generation Manager
2 weeks ago
At Motorola Solutions, we're driven by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer.
We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. This includes mission-critical communications devices and networks, AI-powered video security & access control, and the ability to unite voice, video, and data in a single command center view.
We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help.
Job DescriptionWe're seeking a results-driven Demand Generation Manager to join our team. This role will focus on generating demand across our DRN, MVTRAC, and SCM brands.
This position will be instrumental in developing and implementing lead-generation strategies that align with our sales goals and overall business objectives.
Key Responsibilities:- Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influence.
- Develop and execute demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channels.
- Create and manage integrated marketing campaigns across various channels including email, social media, content marketing, PPC, SEO, and events.
- Analyze and report on campaign performance, providing actionable insights to optimize future initiatives.
- Enhance marketing funnels to improve conversion rates and drive revenue growth.
- Collaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectives.
- Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact.
- Bachelor's degree in marketing, business, or a related field.
- Experience in the financial services technology or automotive recovery sectors a plus.
- 3+ years of experience in demand generation, digital marketing, or a similar role.
- Google Ads certification.
- Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau).
- Experience with ABM (Account-Based Marketing) strategies and tools a plus.
- Knowledge of SEO, PPC, and content marketing best practices.
- Certification in Google Ads, Salesforce, or similar platforms.
- Incentive Bonus Plans.
- Medical, Dental, Vision benefits.
- 401K with Company Match.
- 10 Paid Holidays.
- Generous Paid Time Off Packages.
- Employee Stock Purchase Plan.
- Paid Parental & Family Leave.
We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email.
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