Senior Manager, Demand Generation
3 days ago
Wrapbook is a cutting-edge platform that revolutionizes production payroll and accounting, making it easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.
Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry's top production companies, including RadicalMedia, SMUGGLER, and Superprime. Our growing team of 250+ people across the USA and Canada includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg's WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.
The OpportunityWrapbook is committed to increasing the prosperity of the project economy through better financial services, starting with the entertainment industry. We're looking for creative minds to build exceptional experiences for the production community.
As the head of Demand Generation, you'll drive pipeline generation by targeting and delighting large prospect accounts in the entertainment industry, along with the sales team members who own the relationships with them. This position is responsible for Demand Gen campaign strategies aimed mainly at high-value company accounts and the top professionals who run them, as well as overseeing the execution and measurement of all DG efforts against goals, including SMB.
Key Responsibilities- Manage overall Demand Gen strategy, working cross-functionally with stakeholders and team members.
- Learn the deep inner workings of buying units at film and television production companies, working with PMM as an input and output on buyer personas.
- Work with the Sales team to identify and tier the top accounts, keeping the target account list updated with progress as well as new opportunities.
- Create account plans for specific accounts, groups of accounts, and the individuals in their core buying units.
- Ideate and execute on innovative campaigns to engage with accounts, mainly at a 1:1 and 1:few level - while providing guidance and feedback to your Demand Gen team for ongoing 1:many campaigns.
- Develop metrics to measure the performance of ABM efforts across accounts, and present them on an ongoing cadence.
- Triage accounts as opportunities increase, prioritizing the best use of individualized approach vs broader tactics on a case-by-case basis.
- 7+ years experience in Demand Gen marketing strategy for SaaS companies.
- 3+ years experience in people management.
- Deep knowledge of best practices across multiple channels: email, paid, ABM, video, etc.
- Experience with Salesforce campaign management at an account level.
- Experience with Marketo or similar marketing automation software.
- Experience partnering with lead gen teams on acquisition/awareness programs, with an understanding of content strategy for upmarket audiences.
- Proven track record of improving win rates and time to close via DG campaigns.
- Crisp metrics tracking and presentation skills.
- Some background in film and TV production, or marketing to this industry.
- Technical experience with implementing and running ABM-specific software and/or customizing solutions within Salesforce.
At Wrapbook, creativity meets technology - and not just in the product. In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you'll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:
- Unlimited Paid Time Off.
- Work from anywhere in Canada and USA.
- Health and Dental benefits.
- Up to $1500 towards IT set up for your home.
- Up to 2% matching RRSP / 401K.
- Learning and Development opportunities.
- Up to $50 USD/ $66.50 CAD towards Internet/Cell phone service.
Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.
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