Thought Leadership Content Creator

6 days ago


Trenton, New Jersey, United States Metropolitan Life Insurance Company Full time

About the Role:

The Director, Thought Leadership will lead the development and maintenance of key partnerships within MetLife, ensuring customer priorities and needs are well understood. This includes partnering with Customer Marketing, Product Marketing, MetLife HR, and the Group Benefits business to drive customer impact.

Key Responsibilities:

  • Develop and execute thought leadership content strategies to drive customer engagement and support business goals.
  • Lead a team of cross-functional partners, external partners, and one direct report to ensure the creation of high-quality thought leadership content.
  • Partner with activation teams to ensure measurable impact and consistent development and utilization of content.
  • Champion new ways of working across the team, ensuring agile principles and processes are utilized to drive efficiency and greater value.
  • Develop and maintain key partnerships within MetLife to ensure customer priorities and needs are well understood.

Requirements:

  • 7+ years of experience in consumer and/or B2B marketing.
  • 5+ years of team or people leadership experience.
  • 5+ years of content development expertise, knowledge of marketing strategy, execution/production, and in-campaign optimizations.
  • Knowledge of the group benefits market.
  • Experience with reporting and analytics.
  • Experience with agile marketing.
  • BA/BS Degree required; MBA preferred.
  • Strong leadership skills.
  • Demonstrated marketing and leadership techniques.
  • Management of multifaceted initiatives or programs.
  • Creative and strategic thinker.
  • Problem solver and critical thinker.
  • Strong oral and written communication skills with ability to work with senior management and partners across the organization at various levels.
  • Strong presentation skills.
  • Organizational skills.
  • Ability to adjust to changing priorities.


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