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Community Engagement Specialist

2 months ago

Trenton, New Jersey, United States Church & Dwight Full time
Company Overview

At Church & Dwight, we are driven by a collective ambition and a commitment to making a meaningful impact. Our culture is rooted in care for our people, products, consumers, and the environment. We foster an informal atmosphere that promotes courage, determination, and collaboration, empowering our team members to take ownership and responsibility in their roles.

Position Summary

We are seeking a dedicated and innovative Associate Community Manager to become a vital part of our newly formed Digital Strategy team within the Digital Growth function. This role is crucial in managing the dynamic social communities for our prominent brands, including Arm & Hammer and Oxiclean. The Associate Community Manager will oversee content strategy, creation, daily engagement, and community interaction. This position will also involve strategic planning and the amplification of significant campaigns and product launches in collaboration with key agency partners on social media platforms. Influencer discovery and management will be an essential aspect of this role, with a focus on driving growth in social media followings and engagement metrics.

Key Responsibilities
  • Craft, implement, and share high-quality social media content across platforms such as Instagram, Facebook, TikTok, YouTube, and Pinterest, while assisting in content ideation and creation.
  • Oversee the placement and performance of organic and paid media assets.
  • Respond to community inquiries and comments within 24 hours, ensuring a high-quality experience for users.
  • Monitor social media channels for user-generated content, product feedback, and emerging trends.
  • Define and track key performance indicators (KPIs) on a monthly basis.
  • Collaborate with inter-agency teams to develop and execute annual brand plans and strategic social initiatives.
  • Create, curate, and share engaging social media content.
  • Build and maintain a network of influencers through discovery, recruitment, and relationship management.
  • Work closely with cross-functional teams to support various business areas through social media efforts.
  • Analyze campaign performance and report on KPIs.
  • Participate in meetings with cross-functional and inter-agency teams, capturing action items and executing aligned plans.
  • Execute digital marketing campaigns effectively.
Qualifications
  • Bachelor's Degree required.
  • 3-6 years of relevant experience, demonstrating success in managing top social media platforms.
  • Exceptional written and verbal communication skills, with a preference for candidates with community management and copywriting experience.
  • Strong organizational and time management skills, capable of prioritizing multiple projects.
  • Ability to edit social and video content in-house is a plus.
  • Experience with social analytics and planning tools.
  • Willingness to monitor social media communities outside of regular hours, including weekends.
  • A creative and innovative mindset, combined with respect for the company's legacy.
Skills and Competencies

Technical Skills
  • Utilize a comprehensive understanding of best practices to create effective content and manage community engagement.
  • Employ Google Analytics tools to enhance performance and drive business outcomes.
  • Understand analytics and attribution modeling tools for measuring campaign success.
  • Stay informed about the evolving marketing technology landscape and recommend tools to improve processes.
  • Apply critical thinking and analytical skills to identify trends and opportunities based on consumer insights.
Leadership Skills
  • A passion for social media trends and culture.
  • A proactive approach with a focus on achieving results.
  • Comfortable in a fast-paced, energetic environment.
  • Strong collaborative abilities, working effectively with cross-functional teams.
  • Enhance thought leadership and excellence in social media practices.
  • Capitalize on new opportunities and trends to develop strategic plans.
Church & Dwight is an Equal Opportunity Employer/Veterans/Individuals with Disabilities.