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Community Engagement Specialist

2 months ago

Trenton, New Jersey, United States Church & Dwight Full time
Company Overview

At Church & Dwight, we are driven by a collective energy and ambition. We prioritize the well-being of our employees, the quality of our products, our consumers, and the environment. Our unique and informal culture promotes courage, determination, and collaboration, empowering each team member to take ownership and responsibility. We share a passion for hard work, innovation, and pushing boundaries. United by the belief that growth is achievable, we strive to make a significant impact in our industry.

Role Summary

We are seeking a dedicated and talented Associate Community Manager to become part of our newly formed Digital Strategy team within the Digital Growth function. This role is essential in managing our vibrant social communities across leading brands, focusing on content strategy, creation, daily engagement, and monitoring. The Associate Community Manager will play a crucial role in amplifying major campaigns and product launches in collaboration with key agency partners on social media platforms. Additionally, this position involves influencer discovery, negotiations, and contracting, with the expectation of driving substantial growth in social platform followings and engagement metrics.

Key Responsibilities
  • Design, implement, and share top-tier social content across platforms such as Instagram, Facebook, TikTok, YouTube, and Pinterest.
  • Oversee the placement and performance of organic and paid media assets.
  • Respond to community inquiries and comments within 24 hours, ensuring a high-quality experience.
  • Monitor social media channels for user-generated content, product feedback, and relevant trends.
  • Define and track success metrics on a monthly basis.
  • Collaborate with inter-agency teams to develop and execute strategic social initiatives.
  • Create and curate engaging social media content.
  • Manage influencer relationships from discovery to ongoing engagement.
  • Work with cross-functional teams to support business objectives through social media efforts.
  • Analyze campaign performance and report on key performance indicators.
  • Participate in meetings with cross-functional teams, capturing action items and executing aligned plans.
  • Execute digital marketing campaigns effectively.
Qualifications
  • Bachelor's Degree required.
  • 3-6 years of relevant experience with a proven track record in major social media platforms.
  • Exceptional written and verbal communication skills; prior community management and copywriting experience preferred.
  • Strong organizational and time management skills, capable of managing multiple projects.
  • Ability to edit social and video content in-house is advantageous.
  • Experience with social analytics and planning tools.
  • Willingness to monitor social media outside of regular hours as needed.
  • A creative mindset with a respect for the company's legacy.
Skills and Competencies

Technical Skills
  • Utilize a deep understanding of best practices to create effective content and manage community engagement.
  • Employ analytics tools to optimize performance and drive business results.
  • Understand campaign measurement through analytics and attribution modeling.
  • Stay informed about the evolving MarTech landscape and recommend tools for process improvement.
  • Apply critical thinking and analysis to identify trends and opportunities from various tech platforms.
Leadership Skills
  • Passion for social media trends and culture.
  • Results-oriented with a proactive approach.
  • Ability to thrive in a fast-paced, energetic environment.
  • Strong collaborative skills to work effectively with cross-functional teams.
  • Promote thought leadership and excellence in social media practices.
  • Identify and capitalize on new opportunities and trends.
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.