Communications and Media Coordinator
2 weeks ago
Position Overview:
Mid Michigan College is on the lookout for individuals who embody values of teamwork and respect; utilize data for informed decision-making; exhibit creativity; prioritize service; are driven by goals; and are committed to continuous improvement in both personal and professional capacities.
In the Strategic Communications department, this role is pivotal in orchestrating the development of diverse content through innovative and technical approaches.
This position encompasses responsibilities such as photography, videography, video editing, social media management, and website content updates, alongside meticulous organizational and administrative tasks.
Success in this role demands a keen eye for detail, an eagerness to engage with others, and a robust set of creative skills.
Key Responsibilities:
- Capture high-quality photography and videography assets across the College, including students, staff, events, and facilities, sometimes beyond standard business hours.
- Edit, upload, and systematically organize final content pieces within the department's digital storage in a timely manner.
- Maintain and organize the official library of photo and content assets.
- Demonstrate a strong understanding of current social media trends and effectively translate these into engaging content for Mid Michigan College.
- Craft marketing content tailored to a diverse audience, including prospective students, current students, faculty, staff, parents, community leaders, and alumni.
- Assist in creating a social media calendar and managing content schedules within project management tools.
- Gather stories from across the College through interviews and draft narratives for review, accompanied by relevant multimedia assets prior to distribution through various channels.
- Support the management of student ambassadors.
- Ensure compliance with accessibility standards, particularly regarding digital content such as alt text and captioning.
- Aid in promoting campus events through various channels including social media, signage, and website updates as needed.
- Contribute to various strategic communications projects as assigned.
- Engage in professional communication during team meetings and with supervisors.
- Actively participate in project management platforms.
- Communicate effectively with clients regarding departmental processes, project timelines, and inquiries.
- Exercise sound judgment in escalating questions, concerns, and issues to supervisors.
- Perform other duties as assigned.
Qualifications:
Knowledge, Skills, and Abilities:
- Proficient understanding of social media posting requirements, including media formats and optimal content production.
- Strong skills in photo and video editing, particularly within Adobe Creative Cloud.
- Excellent photography, videography, writing, and communication abilities.
- Capability to operate behind the camera and guide others through the process.
- Ability to work independently as well as collaboratively within a team.
- Capacity to meet deadlines and maintain punctuality in task completion.
- Proficiency in managing multiple projects and priorities.
- Willingness to collaborate, accept feedback, and adapt in a professional environment.
Education and Experience:
- A Bachelor's degree or an Associate degree with relevant experience is preferred.
Working Environment:
The responsibilities of this position are carried out in an office setting that necessitates a professional demeanor, punctual attendance, and reliability.
Occasional travel to other college locations for meetings or training may be required.
Responsibilities may involve periods of physical activity, including walking, standing, sitting, bending, and lifting materials or equipment.
Meeting deadlines and maintaining accuracy is essential, and the role may involve navigating challenging situations.
Note:
This job description is intended to outline the general nature and level of work performed by individuals in this role.
It is not an exhaustive list of all responsibilities that may be assigned to this position. Employees may be required to perform additional duties as directed by their supervisor.
Mid Michigan College is an equal opportunity employer and adheres to all applicable federal and state laws prohibiting discrimination in employment and service provision.
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