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Lead Media Strategist

2 months ago

Birmingham Michigan, United States Zenith Full time
Position Overview:


Zenith is seeking a Lead Media Strategist to enhance our Media Planning and Strategy operations. This role will focus on the formulation, implementation, and oversight of media strategies tailored to our clients' needs.

The successful candidate will also provide guidance and mentorship to junior team members, reporting directly to the Supervisor/AMD of Strategy.


Key Responsibilities:
  • Contribute to the formulation and execution of strategic initiatives within the department.
  • Develop comprehensive media strategies and recommendations under the direction of a supervisor.
  • Present detailed media plans and ensure ongoing maintenance, including objectives, strategies, and updates.
  • Oversee the stewardship of reports, conducting competitive analysis using Strategy software to evaluate competitors' media schedules, interpret data, and derive insights.
  • Create flowcharts and budgets to facilitate the development and maintenance of media plans.
  • Prepare and distribute buying specifications and guidelines to media buyers, outlining delivery goals and budgetary constraints for negotiation purposes.
  • Review and validate media purchases to ensure accurate execution.
  • Engage with the vendor community to assess the value and relevance of various media channels for client media strategies.