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Influencer Marketing Director
2 months ago
Live Nation Entertainment is a global leader in live entertainment, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director to develop and lead the launch of our influencer affiliate marketplace.
Key Responsibilities- Liaise with our core technology partner to ensure proper attribution setup, asset dissemination, creator onboarding, and payment.
- Identify, recruit, and manage relationships with influencers across various platforms who align with our tour and event target audiences.
- Develop relationships that drive high-quality traffic and conversions.
- Plan, execute, and optimize influencer affiliate marketing campaigns using Captiv8's SaaS tools to track campaign performance, measure influencer impact, and make data-driven adjustments.
- Monitor and analyze key performance metrics, including traffic, conversions, and revenue generated from influencer posts.
- Work closely with internal teams, including tour marketing, legal, and product management, to ensure influencer affiliate campaigns are integrated with broader marketing strategies and brand messaging.
- Ensure all influencer marketing activities adhere to industry regulations and company policies.
- Monitor program budget, ensuring that expenses are tracked and reported accurately.
- Minimum of 5-7 years of experience in influencer marketing or affiliate marketing, with a focus on managing influencer partnerships and driving revenue growth.
- Strong understanding of the influencer marketing landscape, live entertainment industry, and digital marketing trends.
- Exceptional analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.
- Excellent communication, negotiation, and relationship management skills.
- Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications are a plus.
- Experience with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ. Proficiency in data analysis tools and social platform Business Manager platforms is also required.
Live Nation is a dynamic and inclusive company that values diversity and promotes equal employment opportunities. We offer a competitive salary, benefits, and opportunities for professional growth and development.
As a member of our team, you will have the opportunity to work with a talented and passionate group of professionals who are dedicated to delivering exceptional live entertainment experiences. We are committed to creating a workplace culture that is inclusive, respectful, and supportive of all employees.