Marketing Brand Strategist
2 weeks ago
Key Responsibilities:
- Oversee ongoing brand marketing initiatives encompassing all facets of media production and campaign execution.
- Collaborate with the Digital Content Director, Web Team, and Social Media Coordinator to strategize and schedule timely content marketing updates.
- In partnership with the creative team, conceptualize and develop innovative ideas for campaigns, photoshoots, and all marketing and promotional materials related to the company.
- Facilitate brainstorming sessions for strategic branding and image enhancement. Ensure the effective execution of advertisements and marketing strategies.
- Act as Lead Producer for all brand marketing and promotional videos for BCI-related projects.
- Generate creative marketing campaign concepts to bolster and elevate the BCI brand and associated performance metrics.
- Utilize available research to identify target audiences and guide all creative production and promotional objectives.
- Proven creativity and expertise in cinematic photography, non-linear editing, directing, field production, scriptwriting, and a solid understanding of design and graphic post-production for advertising campaigns or content marketing projects.
- Familiarity with translating performance metrics through TV ratings, advertising demographics, and digital analytics.
- Ability to lead a collaborative creative team environment.
- Knowledge of television and media production terminology.
- Exceptional written and verbal communication skills.
- Competence in utilizing field and studio lighting.
- Proficiency in editing software such as Adobe Premiere, Photoshop, After Effects, and other non-linear graphic applications.
- Working knowledge of both Apple and Windows operating systems, along with Microsoft Office applications.
- Bachelor's Degree or equivalent technical experience.
- A minimum of 4 years of experience in video and marketing production.
- Affordable family health benefits including Health, Dental, and Vision coverage.
- Company-funded Health Savings Account.
- Fully paid Life Insurance, Short Term, and Long Term Disability.
- Generous 6% employer 401K match.
- Competitive paid time off.
- Opportunities for professional development and growth.
- Collaborative team environment with a strong values-driven culture.
- Learn from industry-leading professionals.
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