Marketing Brand Strategist

2 weeks ago


Decatur, Illinois, United States BCI Full time
BCI is seeking a Marketing Brand Strategist to manage the portrayal of the company’s media brand to its audience (potential viewers and users).This individual will develop innovative and engaging marketing initiatives aimed at enhancing the effectiveness of company offerings and programming. A comprehensive creative approach is essential in this role to continuously analyze advertising media trends, investigate fresh campaign concepts, and create memorable content productions that captivate and resonate with the audience.

Key Responsibilities:
  • Oversee ongoing brand marketing initiatives encompassing all facets of media production and campaign execution.
  • Collaborate with the Digital Content Director, Web Team, and Social Media Coordinator to strategize and schedule timely content marketing updates.
  • In partnership with the creative team, conceptualize and develop innovative ideas for campaigns, photoshoots, and all marketing and promotional materials related to the company.
  • Facilitate brainstorming sessions for strategic branding and image enhancement. Ensure the effective execution of advertisements and marketing strategies.
  • Act as Lead Producer for all brand marketing and promotional videos for BCI-related projects.
  • Generate creative marketing campaign concepts to bolster and elevate the BCI brand and associated performance metrics.
  • Utilize available research to identify target audiences and guide all creative production and promotional objectives.
Qualifications:
  • Proven creativity and expertise in cinematic photography, non-linear editing, directing, field production, scriptwriting, and a solid understanding of design and graphic post-production for advertising campaigns or content marketing projects.
  • Familiarity with translating performance metrics through TV ratings, advertising demographics, and digital analytics.
  • Ability to lead a collaborative creative team environment.
  • Knowledge of television and media production terminology.
  • Exceptional written and verbal communication skills.
  • Competence in utilizing field and studio lighting.
  • Proficiency in editing software such as Adobe Premiere, Photoshop, After Effects, and other non-linear graphic applications.
  • Working knowledge of both Apple and Windows operating systems, along with Microsoft Office applications.
Education & Experience:
  • Bachelor's Degree or equivalent technical experience.
  • A minimum of 4 years of experience in video and marketing production.
Why BCI is an excellent workplace:
  • Affordable family health benefits including Health, Dental, and Vision coverage.
  • Company-funded Health Savings Account.
  • Fully paid Life Insurance, Short Term, and Long Term Disability.
  • Generous 6% employer 401K match.
  • Competitive paid time off.
  • Opportunities for professional development and growth.
  • Collaborative team environment with a strong values-driven culture.
  • Learn from industry-leading professionals.
BCI is an Equal Opportunity Employer.

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