Creative Brand Marketing Specialist

1 week ago


Decatur, Illinois, United States WAND-TV Full time

WAND-TV is seeking a Creative Brand Marketing Specialist to embody the station's media identity and engage with our audience effectively.

Key Responsibilities:

  • Lead the ideation process for strategic branding and image enhancement initiatives.
  • Develop and produce daily brand marketing videos for various WAND Media projects, including WAND NEWS.
  • Innovate marketing campaign concepts to elevate and expand the WDRB News and Station brands.

Qualifications:

  • Demonstrated creativity in photography, editing, directing, and producing marketing campaigns and content projects aimed at attracting and retaining clients.
  • Ability to thrive in a collaborative creative team setting.
  • Familiarity with television production and industry terminology.
  • Excellent written and verbal communication abilities.
  • Strong skills in copywriting, videography, media editing, and graphic design.
  • Proficient in photography, utilizing DSLR and cinema cameras.
  • Capable of using field and studio lighting techniques along with copywriting skills.
  • Proficient in editing software such as Adobe Premiere, Photoshop, After Effects, and other graphic design applications.
  • Competent in using both Apple and Windows operating systems, as well as Microsoft Office applications.

Education & Experience:

  • A college degree or equivalent technical experience.
  • At least 2 years of experience in video production and marketing.

Why WAND-TV is an exceptional workplace:

  • Affordable family health benefits, including medical, dental, and vision coverage.
  • Company-funded Health Savings Account.
  • Fully covered Life Insurance, Short-Term, and Long-Term Disability benefits.
  • Attractive 6% employer match on 401K contributions.
  • Competitive paid time off policies.
  • Opportunities for professional development and advancement.
  • A collaborative team environment grounded in strong values.
  • Learn from top-tier industry professionals.


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