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Creative Brand Marketing Specialist

2 months ago

Decatur, Illinois, United States WAND-TV Full time

WAND-TV is seeking a Creative Brand Marketing Specialist to embody the station's media identity for its audience (potential viewers and users).

Key Responsibilities:

  • Lead the ideation process for strategic branding and image enhancement.
  • Generate daily brand marketing videos for WAND Media initiatives, including WAND NEWS.
  • Develop innovative marketing campaign concepts to elevate and expand the WDRB News and Station brands.

Qualifications:

  • A flair for photography, editing, directing, and producing advertising campaigns/content marketing projects to attract and retain new business.
  • Ability to thrive in a collaborative creative team setting.
  • Familiarity with television production and industry terminology.
  • Excellent written and verbal communication skills.
  • Strong copywriting abilities, videography skills, media editing expertise, and a keen eye for design/graphic post-production.
  • Proficient in Photography, DSLR, and Cinema Camera Videography.
  • Capable of utilizing field & studio lighting and copywriting effectively.
  • Competent in editing with Adobe Premiere, Photoshop, After Effects, and other graphic software.
  • Working knowledge of Apple and Windows operating systems, along with Microsoft Office applications.

Education & Experience:

  • College Degree or equivalent technical experience.
  • At least 2 years of experience in video and marketing production.

Why WAND is an Exceptional Workplace:

  • Affordable family health benefits including Health, Dental, and Vision coverage.
  • Company-funded Health Savings Account.
  • Fully covered Life Insurance, Short Term and Long Term Disability.
  • Generous 6% employer 401K match.
  • Competitive paid time off policy.
  • Opportunities for professional development and growth.
  • Collaborative team environment with a strong values-driven culture.
  • Learn from industry-leading professionals.