Senior Marketing Operations Strategist

4 weeks ago

Atlanta, Georgia, United States Experity Defunct Full time
Job Summary

The Senior Marketing Operations Strategist plays a critical role within the revenue operations function, focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This role bridges the gap between Marketing, Sales, and Revenue Operations to maintain a cohesive approach to marketing engagement.

Responsibilities
  • Act as the internal marketing technology subject matter expert, configuring and managing the system to ensure seamless execution of marketing strategies.
  • Own the automation and systems driving Experity's lead handoff process, ensuring all marketing leads receive prompt follow-up and no lead is left behind.
  • Analyze, maintain, and present weekly/monthly/quarterly Marketing KPIs and pipeline reports, partnering with Growth Marketing to close the gap between top-of-funnel metrics, UTM tracking, and lead/pipeline reporting.
  • Become a data champion, identifying opportunities to plug holes in data capture and automate enrichment, maintaining and enhancing database quality through programs like RingLead and DemandTools.
  • Develop database segmentation, building and managing list segmentation that drives automation touchpoints and translates into program experience for audiences across specific product segments.
  • Monitor system performance, quickly identifying and resolving software problems, and providing regular system performance trend reports.
  • Provide stakeholders insights into campaign performance, demand generation metrics, and KPIs using Account Engagement, Salesforce, and other BI platforms.
  • Partner with the Growth Marketing team to leverage Demandbase intent data in our lead assignment model, proactively identifying accounts to flag for sales.
Requirements
  • Bachelor's degree or equivalent combination of education and experience.
  • 5+ years of experience in marketing, marketing operations, or similar functions.
  • 3+ years of experience working with Salesforce, Marketing Cloud Account Engagement, or similar CRM/marketing automation tool.
  • Demonstrate the ability to make well-informed decisions independently and take ownership of tasks and projects from inception to completion.
  • Capable and comfortable in various reporting environments (Excel, Salesforce, Marketing Cloud Account Engagement, B2B Marketing Analytics, etc.).
  • Understanding of B2B marketing concepts, including lead management, demand generation, nurturing, and data governance.
  • Hands-on experience with project management tools, preferably Wrike.
  • Experience with data orchestration technologies such as RingLead, Dataloader.io, or Demand Tools is a plus.
About Experity

Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country.

We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient.

Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.

We offer a range of benefits, including comprehensive coverage, ownership opportunities, employee assistance programs, flexibility, paid time off, career development, and a hybrid workforce.

Experity is an equal opportunity employer and welcomes applications from diverse candidates.

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