Senior CRM Strategist

4 weeks ago


Atlanta, Georgia, United States Publicis Groupe Full time

Job Title: Senior CRM Strategist

Job Summary:

We are seeking a Senior CRM Strategist to join our team at Publicis Groupe. The ideal candidate will have expertise in CRM and digital experience, with a strong background in marketing strategy and data-driven insights.

Responsibilities:

  • Lead cross-functional teams in the development of base and acquisition program initiatives
  • Develop a deep understanding of clients' categories and unique business dynamics
  • Map customer journeys to multi-channel touchpoints and identify opportunities for personalization
  • Develop insights and opportunities based on competitive audits and landscape analysis
  • Provide guidance across the messaging and content lifecycle

Requirements:

  • 5+ years of experience in an agency or advertising/marketing environment
  • CRM and content strategy experience
  • Telecom and/or tech brand experience, especially in the B2B space
  • Ability to navigate ambiguity and provide clarity for cross-functional teams

What We Offer:

  • Competitive compensation range: $73,500 - $100,500 annually
  • Medical coverage, dental, vision, disability, 401k, and paid time off

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