Senior Marketing Events Strategist

4 weeks ago


Atlanta, Georgia, United States PRGX Global, Inc. Full time
Job Overview

We are seeking a highly skilled Senior Marketing Events Specialist to lead the strategic planning and execution of external and internal events. This role is responsible for enhancing brand presence and meeting marketing objectives through innovative event strategies.

Key Responsibilities:

  • Develop and implement comprehensive event strategies that align with organizational marketing goals.
  • Manage stakeholder engagement, including external partners, vendors, and sponsors.
  • Oversee event budgets, including forecasting, allocation, and monitoring expenditures.
  • Analyze event success using analytics frameworks and leverage data to guide strategic decisions.
  • Collaborate with cross-functional teams to ensure internal alignment and success.
  • Integrate event strategies with broader marketing initiatives to enhance brand visibility and engagement.
  • Stay up-to-date with the latest trends and technologies in event marketing and incorporate innovative solutions to enhance event effectiveness.

Requirements:

  • Minimum of 5 years' experience in event planning and event management related fields.
  • Strong communication and negotiation skills, with the ability to build robust relationships with team members and external stakeholders.
  • Ability to manage multiple projects simultaneously, meeting tight deadlines.
  • Solid analytical abilities, with experience in data analysis and reporting.
  • Excellent project management skills, ensuring transparency and accountability.

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