Senior CRM Strategist

4 weeks ago


Atlanta, Georgia, United States PDX Full time
Job Description

A key role within Publicis Digital Experience, we are seeking a Senior CRM Strategist to join our team. As a Senior CRM Strategist, you will be responsible for developing and executing data-driven marketing strategies that drive customer acquisition, loyalty, and retention.

Key Responsibilities:

  • Lead cross-functional teams in the development of base and/or acquisition program initiatives.
  • Develop a deep understanding of clients' categories and unique business dynamics.
  • Stay up-to-date with the latest marketing automation technologies and industry platforms.
  • Map customer journeys to multi-channel touchpoints and identify opportunities for personalization.
  • Develop insights and opportunities based on competitive audits and landscape analysis.

Requirements:

  • 5+ years of experience in an agency or advertising/marketing environment.
  • CRM and content strategy experience.
  • Telecom and/or tech brand experience, especially in the B2B space, is a plus.

We offer a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off.


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