Senior Marketing Director
5 hours ago
Discovery Senior Living is seeking a seasoned Senior Marketing Director to lead our marketing efforts in the Eastern US. As a key member of our team, you will be responsible for developing and executing strategic marketing plans to drive lead generation and conversion.
Key Responsibilities:- Collaborate with our marketing leadership team to develop high-level marketing strategies that support community lead generation and conversion efforts.
- Function as the trusted advisor on Eastern US national and regional brand marketing efforts, providing expertise and guidance to our Division Marketing Managers.
- Develop and execute quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to inform lead generation decisions, priorities, and goals.
- Become an authority on the Eastern US markets in which we operate, developing an understanding of community competitive landscapes and sales objections, including differentiators, new opportunities, and challenges.
- Collaborate with our STAT Marketing team and Creative Project Manager to develop new, robust campaigns to support brand awareness and lead generation goals.
- Maintain our DSL brand standards across all marketing efforts.
- Analyze monthly lead generation performance, conducting channel analysis, tracking results, and reporting on ROI.
- Manage investor relations pertaining to marketing strategy, including data analysis, reporting, performance call presentations, and ad hoc requests.
- Oversee and develop community budgets and analyze monthly financials.
- Partner with corporate and regional sales leadership for ongoing discussions to support occupancy goals.
- Join forces with our DSL Digital Support Team to convey digital strategies for community websites, advertising, email communications, lead generation/lead conversion, and reputation management.
- Collaborate with Marketing Communications on community public relations and media engagement.
- Strategize special marketing events, including Charity Lead Generation, Grand Unveiling, Open House, and Grand Opening's.
- Manage our Eastern US operating company Division Marketing Managers, who will assist in executing collateral, advertising, direct mail, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support, and community communications.
- Assist with onboarding and training new team members on marketing best practices and programs.
- Bachelor's degree in marketing or a related area of specialty with eight or more years of proven marketing strategy experience.
- Preferred senior living, healthcare, real estate, or agency experience.
- Experience in a lead generation environment.
- Minimum five years analysis and reporting experience.
- Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging.
- Ability to track, analyze, and report on ROI data.
- Experience with budget management, GL codes, P&L reports, and forecasting.
- Knowledge using Customer Relationship Management software.
- Ability to thrive in a high-pressure environment.
- Innovative spirit, receptive to change, and substantial organizational growth.
- Superior communication skills with the ability to present to senior teams and investment partners.
- Intense work ethic with a dedication to teamwork.
- Strong attention to detail and deadlines.
- Multitasking skills for handling multiple projects, cross-divisionally.
- Critical thinking skills for identifying and addressing concerns.
- Ability to build relationships and articulate ideas well.
- Excellent grammar, editing, and copywriting skills.
- Capacity to train and mentor other team members.
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package, including medical, dental, vision, life, and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match, our Employee Assistance Program, and accident insurance policies.
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