Senior Marketing Director

4 weeks ago


Atlanta, Georgia, United States Discovery Senior Living Full time
Job Description

Discovery Senior Living is seeking a highly skilled Senior Director of Marketing to lead our national and regional brand marketing efforts in the Eastern US. This collaborative role will develop and execute quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to drive lead generation and conversion.

Key Responsibilities:

  • Collaborate with DSL Marketing leadership on high-level strategic marketing initiatives
  • Develop and execute quarterly/annual marketing plans for communities
  • Function as the trusted advisor on Eastern US national and regional brand marketing efforts
  • Manage investor relations pertaining to marketing strategy
  • Oversee and develop community budgets and analyze monthly financials
  • Partner with corporate and regional sales leadership for ongoing discussions to support occupancy goals

Requirements:

  • Bachelor's degree in marketing or related field with eight or more years of proven marketing strategy experience
  • Preferred senior living, healthcare, real estate, or agency experience
  • Experience in a lead generation environment
  • Minimum five years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels

Benefits:

Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.



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