Search Engine Marketing Specialist

2 weeks ago

Philadelphia, Pennsylvania, United States RevZilla Full time
Job Overview

Company Overview:
RevZilla is a leading name in the powersports aftermarket-products sector, committed to enhancing the journey of powersports enthusiasts worldwide. Our portfolio includes renowned brands such as RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread, all dedicated to providing top-notch products, expert knowledge, engaging content, and exceptional customer service through premier e-commerce and retail platforms.

Position Summary:

We are on the lookout for skilled digital marketing professionals to join our Performance Marketing team. This in-house group is responsible for managing the paid marketing channels that drive revenue and customer acquisition for RevZilla. As a Paid Search Specialist, you will report directly to the SEM Manager and focus primarily on executing Paid Search and Shopping initiatives.

Key Responsibilities:
  • Develop and manage a comprehensive Paid Search keyword and Shopping product group portfolio to support RevZilla's expanding range of premium products.
  • Conduct ad copy testing to identify compelling messages that resonate with the powersports community.
  • Learn and apply advanced Paid Search and Shopping bid management techniques to enhance campaign performance.
  • Oversee daily campaign management of substantial budgets, ensuring optimal pacing and performance.
  • Continuously optimize the Paid Search and Shopping portfolio to elevate high-performing campaigns and reduce underperformers.
  • Drive significant revenue growth across various performance channels.
  • Ensure quality assurance of your workflow, including ad copy, audience management, and campaign setups, while also reviewing colleagues' work for quality control.
  • Engage actively in managing vendor and platform relationships.
  • Aim to master Paid Search and Shopping management to take a leadership role in the function.
Qualifications:

The Ideal Candidate Will Have:

  • 2-5 years of experience in Search Engine Marketing and/or Shopping.
  • Experience in the retail or eCommerce sector.
  • Proven track record managing large-scale Paid Search and Shopping accounts across platforms like Google AdWords.
  • Comprehensive knowledge of end-to-end campaign management, including planning, launching, testing, and using third-party bid management tools.
  • Strong analytical and problem-solving abilities, with proficiency in web analytics tools and advanced Excel skills.
  • A detail-oriented approach, capable of managing multiple projects simultaneously.
  • Excellent communication skills, both verbal and written.
  • A self-motivated attitude with the ability to quickly learn new processes and tools.
  • A collaborative spirit, thriving in a dynamic team environment.
Preferred Qualifications:
  • Experience in managing Display, Video, and Paid Social campaigns.
  • Familiarity with database management and BI visualization tools.
  • Knowledge of SQL, AdWords scripting, or other programming languages.
  • A passion for motorcycles, ATVs, or UTVs is a plus, but not required.

Additional Information:
This position is hybrid, requiring a combination of in-office and remote work. All information will be kept confidential in accordance with EEO guidelines.

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