Search Engine Marketing Lead

1 month ago

Philadelphia, Pennsylvania, United States Avantor Full time

The Opportunity:


At Avantor, people are the most important part of our success because they drive our global performance. That's why our Operations, Lab Services, Sales, and many other Avantor teams rely on our talent acquisition initiatives to attract, engage and hire the right talent. Avantor's Digital Marketing vertical is a crucial part of this mix, enabling all our internal teams worldwide to grow beyond their limits.

The Lead Analyst, SEM is a senior member of the Search Engin Marketing (SEM) team within the Digital Marketing group. The role researches, builds, monitors and optimizes SEM campaigns for challenging marketing scenarios across a wide range of portfolios and segments to have a direct impact on revenue and high-quality web traffic growth.

This position reports into the SEO & SEM Manager and is a remote opportunity.

What we're looking for:

  • Education: Bachelor's degree in computer science, information systems, business or related field
    • Master's degree or equivalent from reputable school preferred
  • Experience: 8+ years applicable experience
    • Minimum of 5 years of marketing experience in digital channels such as SEM, SEO, email, etc.
    • Advanced knowledge of search Engine Marketing, Search Engine Optimization and content marketing
    • Advanced digital ad copywriting skills
    • Significant knowledge of digital marketing tactics, tools and benchmarks
    • Familiarity with data visualization tools including Qlikview, Google data Studio and Microsoft Power BI

Who you are:

  • Able to deliver complex technical messages effectively to non-technical audiences
  • Able to work with large structured and unstructured data sets
  • Self-motivated, creative problem solver
  • Ability to prioritize tasks and meet deadlines

How you will create an impact:

  • Utilize advanced keyword research tools and marketing techniques to develop and implement SEM campaigns that solve complex marketing challenges to revenue and web traffic growth
  • Independently develop and implement operational plans for key topics and minimal supervision, ensuring timely execution, compliance with budget constraints, and alignment with overall Digital Marketing team strategy
  • Develop ad copy that resonates strongly with Avantor's customers across all segments and industries in scenarios that range from simple to complex with multiple competing priorities and stakeholders
  • Collaborate closely with Content, Portfolio, and Communications teams to ensure ad copy and landing pages are optimized for search engine performance and user conversion
  • Adjust marketing strategies within each campaign to maximize ROI and meet key performance to management, up to and including Senior Leadership, highlighting success and areas for improvement
  • Stay abreast of the latest SEM trends and technologies, applying cutting-edge methods to maintain and enhance campaign performance
  • Contribute to the SEM teams' knowledge base by sharing best practices, learnings and industry updates to foster a culture of continuous improvement
  • Assist in the training and development of junior team members, guiding them in the implantation of SEM strategies and techniques
  • Other duties as assigned

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision using the links below.

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