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Senior Marketing Manager

2 months ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to lead our marketing efforts for Amazon Autos. As a key member of our team, you will be responsible for developing and executing comprehensive search marketing strategies to drive awareness and engagement for our new business unit.

Key Responsibilities
  • Develop and implement search marketing strategies, including goal-setting, budget allocation, channel prioritization, and performance tracking.
  • Manage the end-to-end execution of paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysis.
  • Lead the organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoring.
  • Collaborate with the content, creative, and e-commerce teams to ensure search-friendly, conversion-optimized user experiences across Amazon Autos touchpoints.
  • Leverage data, customer insights, and competitive intelligence to continuously refine search strategies and tactics for maximum impact.
  • Track and analyze search marketing performance metrics, such as traffic, leads, conversions, and return on investment.
  • Manage a team of search specialists and external agencies/partners to ensure seamless execution and exceptional results.
  • Stay up-to-date on search engine algorithm updates, industry trends, and emerging search marketing best practices.
  • Partner with central teams to establish a strong affiliate marketing program for Amazon Autos.
  • Optimize affiliate tracking, attribution, and commissioning through rigorous testing with central teams.
Requirements
  • 6+ years of professional non-internship marketing experience.
  • 6+ years of developing and managing acquisition marketing or channel programs experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience developing and executing campaigns across a multitude of time zones and languages.
About Amazon

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.