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CRM Marketing Campaign Manager

2 months ago

Fort Lauderdale, Florida, United States Broward College Full time

Position Overview

This position is responsible for directing the execution of marketing initiatives for Broward College's Customer Relationship Management (CRM) system utilizing Salesforce Marketing Cloud Account Engagement. The primary goal is to enhance conversion rates from marketing leads to student applicants. Key duties involve developing and sustaining CRM campaign tools, working collaboratively with various departments to improve CRM effectiveness, and devising strategies to optimize return on investment (ROI). The ideal candidate should possess a Bachelor's degree in Information Technology, Marketing, or a related discipline, along with a minimum of six years of pertinent experience in both direct and digital marketing.

Core Responsibilities

  • Oversee and execute CRM marketing initiatives aimed at increasing application conversions
  • Evaluate and refine outreach strategies for prospective students
  • Foster relationships with stakeholders to ensure alignment on CRM goals
  • Design and implement automated multi-channel marketing campaigns targeting potential applicants
  • Ensure data accuracy and manage the marketing database effectively

Required Skills and Qualifications

  • Proficiency in Salesforce Marketing Cloud Account Engagement
  • Exceptional analytical and project management capabilities
  • Strong communication and collaboration skills with team members
  • Knowledge of HTML/CSS is advantageous
  • Proven track record in developing automated marketing strategies

Department

Marketing

Salary Range

$72,431 - $86,012, commensurate with education and experience