Marketing CRM Specialist

1 month ago

Fort Lauderdale, Florida, United States Broward College Full time

Job Summary

This position is responsible for managing the marketing segment of Broward College's CRM by building, implementing, and maintaining automated recruitment campaigns for prospective students in Salesforce Marketing Cloud Account Engagement (formerly Pardot). The successful candidate will provide strategic guidance, including tactics that drive maximum return on investment, and share CRM best practices across the College.

Key Responsibilities

  • Manage and implement CRM marketing campaigns to encourage application conversions from marketing leads.
  • Oversee design and delivery of communications with prospects through Engagement Studio, developing campaigns, writing/editing copy, creating assets, testing, deploying, measuring, and optimizing.
  • Responsible for managing marketing personas and marketing-specific journey, aligning to existing student lifecycle, analyzing touch points with the College, and maximizing prospect student outreach opportunities.
  • Build relationships with stakeholders to align and establish a common vision and strategy, ensuring the CRM solution meets college and departmental business objectives.
  • Collaborate with cross-functional teams to build and implement holistic, automated integrated multi-channel campaigns to reach prospective students, in coordination with marketing enrollment strategy.
  • Maintain data integrity, overseeing the college's marketing database, list development and management, segmentation, acquisition/import, data cleansing/dedups, content and contact strategy, lead management.

Requirements

  • Bachelor's degree in IT, Marketing, or related discipline.
  • Equivalent combination of experience and education may be considered.
  • Six years of relevant experience, including experience in direct and digital marketing, ideally in higher education, experience implementing and maintaining a CRM, ideally in higher education, experience using Salesforce, Salesforce Marketing Cloud Account Engagement (formerly Pardot), and experience in an end-user support role.

Competencies

  • Supervision & Results Orientation
  • Works collaboratively with peers and management
  • Innovation & Creativity
  • Contributes to the planning and implementation of creative ideas to move the organization, processes, and systems forward
  • Models inclusive excellence through specific actions that support the College's mission in the recruitment, hiring, and retention of talented and diverse faculty and staff
  • Continuous Improvement & Quality Service Orientation
  • Demonstrates awareness for potential or actual problem areas of the work unit, works closely with peers and management to implement successful solutions
  • Fosters an environment of respect, dignity, and compassion that affirms and empowers all of its members (students, faculty, staff, outside organizations, others you provide service to) while striving for the highest ethical standards and social responsibility
  • Resource Management & Technology
  • Organizes and manages resources to bring about the successful completion of specific project goals and objectives

Job Title

Marketing Customer Relationship Management (CRM) Administrator

Position Number

P0089439

Job Status

Full time Temporary

Department

Marketing

Location

Willis Holcombe Center

Pay Grade

514

Salary

$72,431 - $86,012 Salary commensurate with education and experience

Work Shift

Work Schedule

Monday-Friday/weekends/varies

Hours Per Week

40

Posting End Date

Open Until Filled

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