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Digital Marketing Manager

1 month ago

Fort Lauderdale, Florida, United States The Ritz-Carlton Yacht Collection Full time
Unlock the Secrets of Ultra-Luxury Hospitality

Embark on an extraordinary journey with The Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a key member of our esteemed team, you'll be entrusted with the art of delivering the impeccable standards that have made The Ritz-Carlton an epitome of excellence across the globe.

The Essence of Excellence

The Gold Standards are the bedrock of The Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.

Join Our Journey

As a Digital Marketing Manager, you will be responsible for analyzing and tracking campaign performance, identifying opportunities and trends, and unlocking marketing ROI across the entire marketing funnel. You will collaborate across our marketing organization to translate complex metrics into actionable insights, guiding campaign optimizations and growth strategies.

Key Responsibilities
  • Analyze and action paid media lead generation and conversion data.
  • Report on channel performance including SEM, SEO, email, display, paid media, and prospecting campaigns.
  • Communicate regular performance metrics and campaign findings and analyze performance, insights, and optimizations.
  • Partner closely with the media agency to optimize the performance and delivery of campaigns and discover new audiences.
  • Execute research projects on target markets, including geographic and demographic strategies.
  • Synthesize data into actionable recommendations, particularly within our paid media vertical.
  • Manage paid media to achieve digital marketing KPIs within budget across social media, search, display, and other channels.
  • Work with our digital media agency to ensure efficient and effective execution of business objectives.
  • Action continuous improvement within our SEM campaigns in coordination with digital media agencies.
  • Utilize data-driven insights to advise on creative brief development in conjunction with the Digital Marketing Director for internal and external teams to optimize digital marketing collateral.
  • Update/maintain the Project Plan for relevant marketing initiatives and deadlines.
  • Partner with Digital Marketing and Digital Product teams on website optimization efforts such as landing page tests.
  • Leverage Salesforce Data Cloud, Salesforce Marketing Cloud Personalization, and other data resources to deepen insights in partnership with the Digital Marketing team.
  • Conduct consistent competitive analysis and monitor industry trends.
  • Originate new ideas for executing online and other marketing programs to help drive sales and engagement.
  • Work closely with internal departments to ensure the RCYC brand is communicated correctly and consistently in all digital marketing channels.
  • Respond to ad hoc requests from the sales & marketing team, as well as the executive leadership team and/or other partners as required.
Requirements

We are seeking a highly skilled and experienced Digital Marketing Manager with a strong background in digital marketing and paid media. The ideal candidate will have:

  • Bachelor's degree or equivalent experience.
  • Previous experience in digital marketing & paid media with preferably five or more years in hospitality/travel and leisure.
  • 3+ years of experience in a performance or growth marketing role. You have created landing pages, SEO optimizations, social media, and display campaigns.
  • Experience in optimizing landing pages for optimal conversion and engagement.
  • Deep Understanding of Marketing Analytics.
  • Detail and deadline-oriented.
  • Self-starter, able to function with little supervision, high-energy.
  • Skilled in MS Office suite, including Outlook, Word, PowerPoint and Excel.
  • Excellent organizational and follow-up skills.
  • Familiarity with Customer Data Platforms (CDPs), particularly Salesforce Data Cloud, a plus.
  • Google Ads Certification a plus.
  • Experience with Marketing Mix Modeling techniques a plus.
  • Functional knowledge of Google Analytics 4 is desired.
  • Tableau Experience highly desired.
  • Experience in Adobe Analytics a plus.
Equal Opportunity Employer

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.