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Marketing Director

2 months ago

Fort Lauderdale, Florida, United States SeaDream Yacht Club Full time
Job Title: Director of Marketing

SeaDream Yacht Club is seeking a highly skilled and experienced Director of Marketing to join our team in Plantation, Florida.

Job Summary

The Director of Marketing will be responsible for developing and executing a global marketing strategy to create brand awareness, lead generation, and sales revenue. This role will require a strong understanding of all marketing channels, including digital, traditional, and social media.

Key Responsibilities
  • Develop and execute integrated marketing strategies to increase engagement, loyalty, and revenue.
  • Lead and manage the marketing team, including recruiting and onboarding new members as needed.
  • Plan and execute promotional campaigns, new product releases, and seasonal sales.
  • Produce high-quality content in line with the company's brand positioning for all media outlets.
  • Ensure the website and consumer booking engine deliver a best-in-class experience.
  • Manage the CRM, including data collection, accuracy, campaigns, segmentation, lead distribution, and integration with the transaction system.
  • Create and manage the marketing budget and allocate accordingly based on performance.
Requirements
  • Proven experience as a marketing director or similar role.
  • Excellent leadership and organizational skills.
  • Strong analytical and creative thinking abilities.
  • Proficiency in marketing software and tools.
  • Bachelor's degree in Marketing or Business Administration.
What We Offer

SeaDream Yacht Club offers a competitive salary and benefits package, as well as opportunities for professional growth and development.