Digital Marketing Manager

4 weeks ago

Fort Lauderdale, Florida, United States Akumin Full time
Job Title: Digital Marketing Manager

Akumin Operating Corp. is seeking a highly skilled Digital Marketing Manager to join our team. As a key contributor to the growth of our Radiology and Oncology business lines, this role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives.

Key Responsibilities:
  • Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation.
  • Plan and oversee web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.
  • Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility.
  • Manage the content strategy, including SEO optimization and consistency across digital channels, while ensuring compliance with healthcare industry regulations.
  • Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI.
  • Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals.
  • Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies, ensuring collaborative execution and alignment.
  • Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices.
  • Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs.
Requirements:
  • Bachelor's Degree or Equivalent Experience.
  • 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
  • Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.
  • Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.
  • Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).
  • Excellent written and verbal communication skills for effective messaging and stakeholder engagement.
  • Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.

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