Vice President of Earned Media Strategy

5 days ago

New York, New York, United States Burson North America Full time
About the Role

Burson North America is seeking a seasoned Vice President of Earned Media Strategy to join our Health & Wellness practice. As a key member of our team, you will be responsible for leading earned media strategy and execution for our healthcare clients, including pharmaceutical, biotech, and wellness companies.

Key Responsibilities
  • Develop and lead earned media strategies for healthcare clients, ensuring alignment with client goals and industry trends.
  • Build and maintain strong relationships with top-tier healthcare reporters, editors, and key media outlets.
  • Pitch a range of stories from complex science stories to product approvals and clinical trial results.
  • Advise clients on media engagement strategies, providing counsel on positioning, messaging, and press outreach to enhance visibility and credibility.
  • Serve as the senior earned media expert for clients, offering high-level strategic guidance on media opportunities, crisis management, and regulatory-compliant communications.
  • Collaborate with cross-functional teams to integrate earned media into broader communications campaigns.
  • Develop long-term earned media plans and establish KPIs for success, continuously measuring and optimizing efforts to meet client objectives.
  • Lead and mentor a team of media relations specialists, ensuring they have the resources and guidance to execute high-quality earned media campaigns.
  • Foster a collaborative environment within the team, encouraging innovation, continuous learning, and best practices in media relations.
  • Provide regular training and development opportunities to junior team members, helping them build expertise in healthcare communications.
  • Lead media monitoring and reporting efforts, tracking earned media coverage across traditional, digital, and trade media outlets.
  • Analyze media performance metrics and present data-driven insights to clients, demonstrating the value and impact of earned media campaigns.
  • Continuously evaluate and refine earned media strategies based on performance data, ensuring optimal outcomes for clients.
Requirements
  • 10+ years of experience in public relations, with a focus on earned media in the health & wellness sectors.
  • Proven success in securing top-tier media coverage for clients, including product launches, clinical trials, regulatory milestones, disease awareness campaigns, and celebrity partnerships.
  • Strong relationships with healthcare journalists and editors, with a deep understanding of the media landscape in these industries.
  • Extensive knowledge of FDA guidelines for pharmaceutical communications.
  • Exceptional leadership and team management skills, with a track record of mentoring and developing high-performing teams.
  • Excellent written and verbal communication skills, with the ability to simplify complex healthcare information for various audiences.
  • Strong analytical skills, with experience using media monitoring tools and reporting on earned media performance.
  • Familiarity with digital healthcare communications, including social media and influencer engagement.
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups.

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