Marketing Strategy Vice President

4 weeks ago

New York, New York, United States Related Company Full time
Marketing Strategy Vice President

As a Marketing Strategy Vice President, you will be responsible for developing and executing a comprehensive marketing strategy that drives revenue, brand recognition, and loyalty. You will lead a team of marketing professionals to create and execute marketing campaigns across various channels, including paid media, website, and CRM. Your goal will be to drive sustained and long-term brand strength, prioritize resources, and deliver key performance indicators (KPIs) over time.

Key Responsibilities:
  • Develop and execute a marketing strategy that aligns with business objectives
  • Lead a team of marketing professionals to create and execute marketing campaigns
  • Manage relationships with media and creative agencies
  • Oversee all aspects of paid media campaigns, including annual integrated strategy, flighting, channel planning, partner selection, execution, and analytics
  • Direct digital marketing initiatives, including website management, SEO, and email campaigns
  • Leverage segmentation in omni-channel digital and CRM marketing initiatives
  • Define baseline and advanced KPIs across the funnel and set goals for success against all measures
  • Develop and manage the marketing budget, ensuring efficient allocation and tracking of resources
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
Requirements:
  • Minimum 7+ years of commercial visitor attraction or leisure-related, ticketed/booking sales experience or other D2C eCommerce experience
  • Demonstrated leadership abilities, with experience in managing and developing high-performing teams
  • Experience managing external agencies to develop marketing campaigns that deliver against brand and direct response objectives
  • Experience in digital marketing (website, search, ECRM, display, and social) to generate sales
  • Experience developing media strategies and the corresponding analytics to determine optimal spend
  • Proven experience of budget management and performance against target and budget
  • Excellent communication and interpersonal skills with the ability to effectively collaborate with cross-functional teams and external partners
  • Creative thinker with a passion for innovation and continuous improvement
  • Strong understanding of consumer behavior and market trends

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