Brand Manager

4 days ago

Chicago, Illinois, United States Kimberly-Clark Full time
About the Role

We are seeking a highly skilled Brand Manager - Strategy & Innovation to lead brand building initiatives across North America for the Household Care Portfolio. As a key member of our team, you will develop, gain support, and lead 3-5 year strategy & innovation plans.

Key Responsibilities
  • Enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation.
  • Support development of 3 Year Strategic Brand Plan.
  • Lead 5-year portfolio ensuring sufficiency, desirability, feasibility, and viability of HHC plan within total sector portfolio.
  • Leverage consumer, customer, and category insights to drive development of the brand strategy, architecture, and supporting innovation and renovation pipeline to deliver strategic business plan.
  • Lead brief development and continuous pipeline of innovation, renovation, and commercial news in partnership with R&E, I&A, design, sales, supply, and brand marketing.
  • Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real-time recommendations that protect net sales and operating profit goals while solving issues facing the business.
  • Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert.
  • Drive development of channel-specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving, and assortment strategies).
  • Develop annual portfolio learning plan to meet innovation objectives.
  • Identify and lead process improvements at the brand or portfolio level.
  • Champion for Design Thinking and agile methodologies across KCNA.
  • Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches, and resources, and digital test market leadership through established e-commerce channels.
About Us

Kimberly-Clark is a leading global consumer goods company with iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark Professional. We are committed to driving innovation, growth, and impact while making a positive difference in the lives of our consumers.

About You

We are looking for a talented professional with a strong background in marketing and brand strategy. As a Brand Manager - Strategy & Innovation, you will be responsible for leading brand building initiatives and developing 3-5 year strategy & innovation plans. You will have a strong understanding of consumer insights, brand positioning, and brand strategy development. You will also have experience with P&L management, development, and execution of brand marketing, as well as cross-functional knowledge and direct experience in all aspects of business including manufacturing, product & technology development, and product supply.

Requirements
  • Bachelor's Degree in Business/Marketing. Master's/MBA with concentration in Marketing degree preferred.
  • At least 5+ years experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
  • P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development, and product supply.
  • Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
  • Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
  • Experience with brand positioning and brand strategy development.
  • Concept & Brief writing of both product innovation and renovation and commercial news.
  • Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
  • Demonstrated capability in leading agency partners in long-term projects.
  • Ability to pull insights from multiple sources and synthesize into a compelling story for change.
  • Strong skills and experience with diagnosing and resolving complex problems and opportunities.
  • Entrepreneur can-do attitude to find ways to break down growth barriers.
  • Demonstrated positive energy to effectively represent brand internally and externally.
  • Travel 10-20% of the work time.
Total Benefits

Kimberly-Clark offers a comprehensive benefits package, including medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. We also offer flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support for education, adoption, relocation, and childcare.

We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive and diverse workplace where everyone can thrive.

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