Senior Brand Manager Marketing

2 days ago


Chicago, Illinois, United States HARIBO of America Full time
About the Role

We are seeking a highly skilled Senior Brand Manager Marketing to join our team at HARIBO of America. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Develop and implement marketing plans to achieve business objectives, including consumption, market share, and household penetration.
  • Lead the execution of marketing campaigns, including consumer promotions, social media initiatives, and sampling events.
  • Analyze market trends and competitor activity to inform marketing strategies and make data-driven recommendations.
  • Build and maintain strong relationships with external partners, including creative agencies and vendors.
  • Define marketing messaging strategy and oversee the creative development for product initiatives.
Requirements
  • Minimum of five years of progressive work experience in brand marketing within the consumer goods industry.
  • Bachelor's Degree in Marketing, Business, or related field.
  • Experience utilizing syndicated data, such as IRI, Circana, or Nielsen, to inform business decisions.
  • Strong analytical and problem-solving skills, with the ability to think creatively and develop innovative solutions.
Preferred Qualifications
  • MBA or advanced degree in a related field.
  • Experience in FMCG, preferably in candy, confectionary, or salty snacks.
  • Proven track record of driving business growth and brand awareness through effective marketing strategies.
  • Exceptional leadership and management skills, with the ability to inspire and motivate teams.
About HARIBO of America

HARIBO of America is a leading manufacturer of confectionery products, with a rich history dating back to 1920. We are committed to delivering high-quality products and exceptional customer service, while fostering a positive and inclusive work environment.

We offer a comprehensive benefits package, including fully paid health insurance premiums, generous PTO, and competitive 401(k) matching. Our company culture values diversity, equity, and inclusion, and we strive to create a workplace where everyone feels valued and empowered to succeed.



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