Director of Brand and Content Strategy
2 months ago
Origami Risk is seeking a highly skilled Director of Brand and Content to lead our brand and communications strategy. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that defines our identity, values, and positioning in the market.
Key Responsibilities:- Brand Strategy: Develop and implement a brand strategy that aligns with our business objectives and resonates with our target audience.
- Brand Voice and Guidelines: Establish a clear brand voice and guidelines to maintain a cohesive brand experience across all channels.
- Brand Consistency: Ensure brand consistency across all marketing materials, including advertising, PR, customer events, sales collateral, digital marketing, and other content.
- Team Leadership: Lead a team of professionals in roles such as graphic designers, agencies, public relations specialists, and marketing professionals.
- Performance Management: Manage team member performance, including providing coaching, mentorship, and completing review and compensation processes.
- Market Research: Conduct benchmarking of the competitive landscape, market research, industry trends, and customer preferences to ensure our brand and content approach is positively differentiated in the marketplace.
- Education: Bachelor's degree from an accredited university or college.
- Experience: 8+ years in B2B marketing, preferably in technology, insurance, or agency.
- Leadership Experience: Previous experience in leadership or management roles, including experience leading teams and projects.
- Communication Skills: Strong communication skills, both internally and externally, with the ability to convey ideas and strategies clearly and persuasively.
- Marketing Skills: Substantial experience in marketing, branding, and communications, including experience setting goals, KPIs, reporting, and analytics.
Origami Risk is an equal opportunity employer and is committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based on race, religion, gender, sexual orientation, gender identity, gender expression, color, sex, national origin, age, marital status, military or veteran status, disability, or any other characteristic protected by applicable law.
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