Head of Marketing Strategy

4 weeks ago

Chicago, Illinois, United States Brett Fisher Group - Search Consultants Full time
Why Brett Fisher Group - Search Consultants?

As a well-established and rapidly growing medical device manufacturer, we are seeking a seasoned marketing leader to drive our commercial growth in the Americas. Our company has a strong reputation for innovation and excellence, with a portfolio of award-winning products that have transformed the airway and respiratory space.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy to achieve business goals, with a focus on the Americas.
  • Lead a team of 20+ marketing professionals, including 4 direct reports, to drive strategic marketing initiatives and support sales growth.
  • Collaborate with global marketing to deliver the product roadmap and drive market share gains.
  • Develop and execute demand creation activities to drive profitable growth, and implement key market share analytics to inform business development.
  • Provide leadership and support for the implementation and launch of new products in the Americas.
  • Determine product pricing strategy to properly position aerosol drug delivery technology within the marketplace.
  • Define the appropriate marketing organizational structure to support the short and long-term goals of the business.
  • Develop the talent of the team, elevating the overall marketing skills through leadership, training, and best practice sharing.
  • Participate in key technical meetings and partner with Key Opinion Leaders to understand the voice of the customer and gain market share for aerosol drug delivery technology.
  • Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events, market research management, and website design and content.
  • Direct the planning and delivery of all digital marketing activities, including market segment promotional programs, and demand creation lead generation.
  • Analyze business trends and market dynamics to determine business growth opportunities.
  • Establish and maintain professional business relations with end-user customers, payers, hospital managers, distributors, consultants, vendors, and trade contacts.
  • Collaborate and coordinate seamlessly with the global team.
  • Develop and lead other special projects as required and requested.
Requirements:
  • Bachelor's degree required; Master's of Business Administration (MBA) strongly preferred.
  • 10+ years of experience in marketing and sales, with at least 5 years of experience leading marketing teams (4+ in size, managers, and individual contributors) in companies known for marketing excellence.
  • Experience in medical device or technology-based companies preferred.
  • Experience and demonstrated success in working with field sales teams required.
  • Experience working with payers and administrators preferred.
  • Proven track record of strategic marketing plan development and implementation, leading to market share gains.
  • Success in driving a metrics-based and highly accountable marketing function.
  • Experience working across the Americas across multiple and diverse cultures preferred.
  • Global company experience preferred.
  • Non-traditional education in the form of workshops or certificates that advance knowledge in the payer/administrator space strongly preferred.
  • Experience with development and deployment of payer and administrator strategies resulting in a progressive track record of business growth.

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