Brand Manager

4 weeks ago

Chicago, Illinois, United States Kimberly Clark Full time
About the Role

We are seeking a highly skilled Brand Manager - Strategy & Innovation to lead our brand building initiatives across North America for the Household Care Portfolio. As a key member of our team, you will be responsible for developing and executing 3-5 year strategy & innovation plans, driving business growth and delivering better care for billions of people around the world.

Key Responsibilities
  • Enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share.
  • Support development of 3 Year Strategic Brand Plan.
  • Lead 5-year portfolio ensuring sufficiency, desirability, feasibility and viability of HHC plan within total sector portfolio.
  • Leverage consumer, customer and category insights to drive development of the brand strategy, architecture and supporting innovation and renovation pipeline.
  • Lead brief development and continuous pipeline of innovation, renovation and commercial news in partnership with R&E, I&A, design, sales, supply & brand marketing.
  • Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
  • Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert.
  • Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
  • Develop annual portfolio learning plan to meet innovation objectives.
  • Identify and lead process improvements at the brand or portfolio level.
  • Champion for Design Thinking and agile methodologies across KCNA.
  • Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels.
About Us

Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands, including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark Professional. We are committed to driving innovation, growth, and impact, and we are seeking talented professionals like you to join our team.

About You

We are looking for a highly skilled and experienced Brand Manager - Strategy & Innovation who is passionate about building iconic brands and driving business growth. You will have a strong background in marketing and brand management, with experience in P&L management, brand marketing, cross-functional knowledge, and direct experience in all various aspects of business including manufacturing, product & technology development and product supply.

Requirements
  • Bachelor's Degree in Business/Marketing. Master's/MBA with concentration in Marketing degree preferred.
  • At least 5+ years experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
  • Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
  • Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
  • Experience with brand positioning and brand strategy development.
  • Concept & Brief writing of both product innovation and renovation and commercial news.
  • Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
  • Demonstrated capability in leading agency partners in long-term projects.
  • Ability to pull insights from multiple sources and synthesize into a compelling story for change.
  • Strong skills and experience with diagnosing and resolving complex problems and opportunities.
  • Entrepreneur can-do attitude to find ways to break down growth barriers.
  • Demonstrated positive energy to effectively represent brand internally and externally.
What We Offer

We offer a competitive salary and benefits package, including medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. We also offer flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

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