Head of Marketing Strategy
3 months ago
Job Title: Head of Marketing Strategy at Lunchables
Company: The Kraft Heinz Company
The Head of Marketing Strategy for Lunchables is instrumental in defining the brand and business approach for Lunchables across the United States. This position leads the global Lunchables network at The Kraft Heinz Company, focusing on establishing Lunchables as a premier food brand on a global scale.
- Key Responsibilities:
- Strategic Vision and Future Planning – 30%
- Implementation of Business Strategies – 25%
- Team Development and Leadership – 20%
- External Insights and Applications – 10%
- Performance Analysis and Adjustments – 5%
- Special Initiatives and Engagements – 5%
- Building Relationships with Global Partners – 5%
Required Experience & Skills:
- Proven track record in creating renowned brands with a clear strategy, purpose, and consumer engagement
- Ability to chart a brand's direction and mobilize resources to achieve the vision
- History of delivering results in dynamic environments
- Expertise in driving profitable market share growth within a complex organization
- Skilled in influencing and fostering collaboration across all organizational levels
- Experience in leading high-performing teams and nurturing an inclusive work culture
- Adept at managing global projects from inception to execution with accountability
- Passionate about analyzing consumer behavior
- Willingness to embrace risks and explore innovative strategies to connect with consumers
- Approaches intricate global challenges with an entrepreneurial mindset
- Thrives in environments of change and uncertainty
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