Associate Director, Brand Strategy

4 weeks ago

Chicago, Illinois, United States Whirlpool Corporation Full time

About Whirlpool Corporation

Whirlpool Corporation is a leading kitchen and laundry appliance company, committed to improving life at home and inspiring generations with its iconic brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.

The Brand Management team is responsible for the strategic positioning and market activation of our brands in the region, driving brand identity, perceptions, and growth. The team leads marketing strategy, go-to-market and launch strategy, voice in market, advertising, earned media, content creation and development.

We're seeking an Associate Director, Account Management for our in-house, award-winning creative agency and studio, WoW Studios. Our team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool's brands.

The Associate Director, Account Management will architect the strategic vision that helps uncover human-centered insights, provoke innovative creative ideas, and inspire teams to create breakthrough communications approaches across the Whirlpool portfolio of brands.

Key Responsibilities:

  • Lead a team of Creative Strategists to deliver comprehensive briefs that drive creative strategy for integrated campaigns, ensuring alignment with overall brand and business objectives.
  • Guide the development of strategic insights to inform creative concepts, content development, and campaign execution.
  • Partner with Marketing Science on learning plans, suggest and own the creative strategy learning plan, and participate in research, identifying opportunities for innovation and differentiation.
  • Ensure brand consistency and integrity across all creative outputs.
  • Collaborate with creative teams to brainstorm, develop, and execute innovative concepts and ideas.
  • Oversee the creative process from concept to execution, ensuring consistency and quality across all deliverables.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business Administration, Marketing Research, Behavioral Psychology, Social Sciences, or related field.
  • 7+ years of experience in a creative strategy, marketing strategy, consumer science, content strategy, strategic consulting, or related role, preferably within a creative agency environment.
  • Experience in quantitative and qualitative research methodologies, statistical analysis, and data visualization.
  • Ability to discern customer insight and 'human truth' from large data sets.
  • Exceptional writing and communication skills.
  • Champion creative storytelling that moves people to action.
  • Proven track record of leveraging consumer insights to inform marketing strategies, influence creative execution, and drive business results.

What We Offer:

  • Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
  • Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.

At Whirlpool Corporation, we value and celebrate diversity. We are committed to equal employment opportunity and prohibit any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

  • Associate Director, Brand Growth Insights and Analytic Strategy

    4 weeks ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job DescriptionWe are seeking a highly skilled Associate Director, Brand Growth Insights and Analytic Strategy to join our team at The Kraft Heinz Company. As a key member of our organization, you will play a critical role in driving growth and relevance for our core brands.Key ResponsibilitiesBrand Growth System Deployment and Embedment: Lead the deployment...

  • Strategy Director

    1 month ago

    Chicago, Illinois, United States Schafer Condon Carter (SCC) Full time

    Strategy DirectorAt Schafer Condon Carter (SCC), we're seeking a seasoned Strategy Director to lead our team in creating innovative brand, digital, and creative strategies that drive business growth. As a key member of our Strategy team, you'll be responsible for developing and executing strategic plans that align with our clients' goals and objectives.Key...

  • Brand Marketing Director

    4 weeks ago

    Chicago, Illinois, United States Wells Enterprise Full time

    Job Title: Brand Marketing DirectorJob Summary:We are seeking a highly skilled Brand Marketing Director to lead the development and execution of our brand strategy. The ideal candidate will have a proven track record of driving long-term growth and delivering top-line, grow margin and bottom-line annual goals.Key Responsibilities:Develop and execute...

  • Brand Director

    4 weeks ago

    Chicago, Illinois, United States Bel Group Full time

    Job DescriptionBel Group is seeking a highly skilled Brand Director to lead the development and execution of our brand strategy in the US market. As a key member of our marketing team, you will be responsible for creating and implementing plans to drive brand growth, increase market share, and enhance customer engagement.Key Responsibilities:Develop and...

  • Director of Brand Marketing

    3 weeks ago

    Chicago, Illinois, United States Meitheal Pharmaceuticals Inc Full time

    Job Title: Director of Brand MarketingMeitheal Pharmaceuticals Inc is seeking a highly skilled Director of Brand Marketing to lead the development and implementation of marketing strategies for our brand portfolio. This role will be responsible for driving short and long-term financial success through effective marketing and commercial planning.Key...

  • Associate Director, Performance Creative Strategy Lead

    4 weeks ago

    Chicago, Illinois, United States dentsu Full time

    Job DescriptionThe Associate Director, Performance Creative Strategy will support our client, a global tech and leading software company for creative professionals. This is a hybrid opportunity based in our Chicago office, requiring 1-2 days of in-office work per week and approximately 25% travel. The successful candidate will lead the strategy across media...

  • Brand and Content Director

    4 weeks ago

    Chicago, Illinois, United States Mediabistro Full time

    Job Title: Brand and Content DirectorAbout the Role:We are seeking a highly skilled Brand and Content Director to lead our brand strategy and communications efforts. As a key member of our team, you will be responsible for developing and implementing a comprehensive brand strategy that defines our identity, values, and positioning in the market.Key...

  • Associate Director, Performance Creative Strategy Lead

    1 month ago

    Chicago, Illinois, United States dentsu Full time

    About the RoleWe are seeking an experienced Associate Director, Performance Creative Strategy to join our team at Dentsu Creative. As a key member of our creative strategy team, you will play a critical role in developing and executing innovative performance creative strategies that drive business growth for our clients.Key ResponsibilitiesDevelop and lead...

  • Brand Manager

    4 weeks ago

    Chicago, Illinois, United States Kimberly-Clark Full time

    About the RoleWe are seeking a highly skilled Brand Manager - Strategy & Innovation to lead brand building initiatives across North America for the Household Care Portfolio. As a key member of our team, you will develop, gain support, and lead 3-5 year strategy & innovation plans.Key ResponsibilitiesEnable sustainable delivery of business objectives for the...

  • Marketing Director

    4 weeks ago

    Chicago, Illinois, United States 1871 Member Company Full time

    Marketing Director OpportunityTexChange Unbrokered, a pioneering startup in the hard industries sector, is seeking a seasoned Marketing Director to spearhead our growth strategy.You will be instrumental in shaping our brand identity, building awareness, and generating leads through a comprehensive marketing strategy.This role demands a highly motivated and...

  • Web Strategy and Development Director

    4 weeks ago

    Chicago, Illinois, United States Culture Amp Full time

    Job Title: Web Strategy and Development DirectorCulture Amp is seeking a visionary Web Strategy and Development Director to lead the evolution of our web presence and drive measurable impact across the organization.This role will shape the long-term vision for our website, ensuring it is a critical asset that supports our business objectives and enhances...

  • Brand Manager

    4 weeks ago

    Chicago, Illinois, United States Kimberly Clark Full time

    About the RoleWe are seeking a highly skilled Brand Manager - Strategy & Innovation to lead our brand building initiatives across North America for the Household Care Portfolio. As a key member of our team, you will be responsible for developing and executing 3-5 year strategy & innovation plans, driving business growth and delivering better care for...

  • Brand Manager

    4 weeks ago

    Chicago, Illinois, United States Kimberly Clark Full time

    About the RoleWe are seeking a highly skilled Brand Manager - Strategy & Innovation to lead brand building initiatives across North America for the Household Care Portfolio. In this role, you will develop, gain support, and lead 3-5 year strategy & innovation plans. You will lead and influence cross-functional partners in a matrix organization to include...

  • Brand Manager

    4 weeks ago

    Chicago, Illinois, United States Kimberly-Clark Full time

    About the RoleWe're seeking a highly skilled Brand Manager to lead our brand building initiatives across North America for the Household Care Portfolio. As a key member of our team, you'll be responsible for developing and executing brand strategies that drive business growth and deliver better care for billions of people around the world.Key...

  • Marketing Director, Growth Strategy

    4 weeks ago

    Chicago, Illinois, United States Codal Full time

    About the RoleCodal is seeking a highly motivated Associate Director, Growth Marketing to drive brand awareness and lead generation through data-driven strategies.The ideal candidate will be responsible for developing multi-channel lead acquisition campaigns, managing content, coordinating events, analyzing data, and collaborating with sales teams.This is a...

  • Associate Media Director

    1 month ago

    Chicago, Illinois, United States Advantage Solutions Full time

    Job Title: Associate Media DirectorWe are seeking an experienced Associate Media Director to join our team. The successful candidate will be responsible for developing and managing media strategies, planning, and execution of client programs across various channels.The ideal candidate will have a strong understanding of digital media channels and strategies,...

  • Associate Director, Commerce Strategy

    4 weeks ago

    Chicago, Illinois, United States Publicis Groupe Full time

    Job Title:Associate Director, CommerceJob Summary:We are seeking a highly skilled Associate Director, Commerce to join our team. The successful candidate will be responsible for developing and implementing Commerce campaigns across multiple touchpoints, leveraging Commerce best-practices, and analyzing campaign performance against client KPIs.Key...

  • Marketing and Communications Associate Director

    4 weeks ago

    Chicago, Illinois, United States The University of Chicago Full time

    The University of Chicago Booth School of Business seeks a skilled Marketing and Communications Associate Director to join the Rustandy Center for Social Sector Innovation marketing team.This role is responsible for managing the center's brand voice across all materials and mediums, executing marketing strategies for externally-facing programs and events,...

  • Marketing Director

    4 weeks ago

    Chicago, Illinois, United States Fabio Viviani Hospitality Group Full time

    Marketing Director Job DescriptionFabio Viviani Hospitality Group is a leading restaurant group known for delivering exceptional dining experiences across multiple brands. We pride ourselves on creativity, community engagement, and culinary excellence.We are seeking a passionate Marketing Director to help us grow our brands and connect with our audience in...

  • Brand Ambassador Director

    3 weeks ago

    Chicago, Illinois, United States Phaedon Full time

    We are seeking an exceptional Brand Ambassador Director to lead our influencer marketing efforts and develop strategies that drive business growth.This is a key role in our marketing team, requiring a strong understanding of social media platforms, influencer marketing regulations, and the ability to create impactful campaigns.Key ResponsibilitiesDevelop and...