Email Marketing Specialist

2 weeks ago

Orlando, Florida, United States Travel + Leisure Co. Full time
Transforming Travel Experiences

At Travel + Leisure Co., our vision is clear: to enhance the travel experience for everyone. We specialize in vacation ownership, travel memberships, and exchange programs, driving innovation in leisure travel and creating new opportunities for vacationers. Our dynamic environment fosters growth and creativity, making every day an opportunity to innovate and inspire.

We are in search of a Salesforce Marketing Cloud Email Developer to become a vital part of our Global Rental Digital Marketing team. The ideal candidate should possess a passion for digital marketing, demonstrate self-motivation, attention to detail, and exhibit strong problem-solving skills. A solid technical foundation in Salesforce Marketing Cloud, coupled with a comprehensive understanding of customer experience and journey design, is essential. Candidates should be well-versed in email and SMS campaign workflows, deliverability best practices, Journey Builder, Automation Studio, and deployment methodologies.

Key Responsibilities:

  • Execute and optimize comprehensive email marketing campaigns from start to finish.
  • Collaborate with the broader digital marketing team and stakeholders to synchronize an email calendar and manage associated projects.
  • Assist in the oversight of timelines and communication strategies across diverse audience segments.
  • Lead the development and production of email and SMS/mobile initiatives.
  • Configure and manage Journeys and Automation Builder effectively.
  • Work alongside Digital Analysts to ensure campaigns are launched with appropriate tagging, source tracking, and overall link structures.
  • Collaborate with Campaign Management, CRM, and IT Teams to facilitate audience lists, data flows into and out of SFMC, and the tracking/reporting of campaign outcomes.
  • Guarantee that Journeys are executed punctually and without errors.

Qualifications:

  • Bachelor's degree in marketing, communications, or equivalent experience accepted in lieu of a degree.
  • A minimum of 3 years of experience in email marketing, development, or related fields.
  • Proficiency in Salesforce Marketing Cloud is mandatory.
  • Strong understanding of HTML and CSS coding specific to email.
  • Familiarity with email testing and optimization techniques.
  • Ability to collaborate with multiple stakeholders to effectively manage expectations and build trust.
  • Strategic thinking and problem-solving capabilities focused on achieving business objectives.
  • Capacity to coordinate, prioritize, and complete multiple tasks in a fast-paced environment with minimal supervision.
  • Experience with project management tools, preferably Jira.
  • Exceptional attention to detail and a commitment to delivering high-quality results.
  • Experience with mobile-first and responsive design email templates and strategies.
  • Familiarity with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, and Adobe Analytics is preferred.
  • Experience with third-party email tools like Litmus, Sparkpost, and MovableInk, along with a working knowledge of their optimal use.
  • Basic proficiency in AmpScript or similar personalization languages.
  • Understanding of SQL is advantageous.
  • Salesforce certifications are beneficial but not required.
  • Comprehensive knowledge of compliance principles including CAN-SPAM, GDPR, and other email regulations and best practices.

Employee Benefits:

We provide a wide array of comprehensive health and welfare benefits for associates working 30 or more hours per week, designed to support your needs throughout your career with us. Benefits include:

  • Medical coverage
  • Dental insurance
  • Vision care
  • Flexible spending accounts
  • Life and accident insurance
  • Disability coverage
  • Paid time off, parental leave, and holidays (subject to position)
  • Paid time for volunteering at an approved organization
  • 401k plan with employer matching (subject to eligibility requirements)
  • Legal and identity theft protection plans
  • Voluntary income protection benefits
  • Wellness programs (availability may vary)
  • Employee Assistance Program
Creating Lasting Memories

Hospitality is at the core of our operations at Travel + Leisure Co. We foster an inclusive environment where excellence is delivered, fun is celebrated, and support is paramount. We are always looking to the future, striving to enhance our business, its surrounding communities, and the overall customer experience.

We are an equal opportunity employer, and all applications will be evaluated without regard to any protected class. If you require reasonable accommodation to complete your application or any part of the recruitment process, please reach out with your request, including the title and location of the position you are applying for.

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