Email Marketing Specialist

2 weeks ago


Orlando, Florida, United States Travel + Leisure Co. Full time
Transforming Travel Experiences

At Travel + Leisure Co., our vision is clear: to redefine the way people experience vacations. We focus on vacation ownership, travel memberships, and exchange programs, driving innovation in leisure travel and creating unparalleled opportunities for travelers around the globe.

We are in search of a Salesforce Marketing Cloud Email Developer to enhance our Global Rental Digital Marketing efforts. The ideal candidate is enthusiastic about digital marketing, self-driven, meticulous, and possesses strong analytical skills. A solid technical foundation in Salesforce Marketing Cloud, along with a comprehensive understanding of customer journey design and execution, is essential. Experience with email/SMS campaign workflows, deliverability best practices, Journey Builder, Automation Studio, and deployment methodologies is required.

Your Responsibilities:

  • Execute and refine comprehensive email marketing initiatives.
  • Collaborate with the broader digital marketing team and stakeholders to synchronize an email calendar and manage associated projects.
  • Assist in overseeing timelines and communication strategies across diverse audience segments.
  • Lead the production of email and SMS/mobile marketing programs.
  • Configure and manage Journeys and Automation Builder effectively.
  • Work with Digital Analysts to ensure campaigns are launched with appropriate tagging, source tracking, and link structures.
  • Coordinate with Campaign Management, CRM, and IT Teams to facilitate audience lists, data flows into/out of SFMC, and campaign tracking/reporting.
  • Guarantee timely and accurate execution of Journeys.

Your Qualifications:

  • Bachelor's degree in marketing, communications, or equivalent experience.
  • 3+ years of experience in email marketing, development, or related fields.
  • Proficiency in Salesforce Marketing Cloud is mandatory.
  • Strong skills in HTML and CSS coding specific to email.
  • Familiarity with email testing and optimization techniques.
  • Able to collaborate with various stakeholders to manage expectations and foster trust.
  • Strategic thinker with problem-solving capabilities focused on achieving business objectives.
  • Ability to prioritize and manage multiple tasks in a dynamic environment with minimal oversight.
  • Experience with project management tools, preferably Jira.
  • Exceptional attention to detail and commitment to delivering high-quality outcomes.
  • Experience with mobile-first and responsive email design strategies.
  • Familiarity with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, and Adobe Analytics is preferred.
  • Experience with third-party email tools like Litmus, Sparkpost, and MovableInk, along with knowledge of their optimal use.
  • Basic understanding of AmpScript or similar personalization languages.
  • Knowledge of SQL is advantageous.
  • Salesforce certifications are beneficial but not mandatory.
  • Thorough understanding of compliance regulations, including CAN-SPAM, GDPR, and other email marketing best practices.

Benefits Offered:

We provide a wide array of comprehensive health and welfare benefits for associates working 30 or more hours per week, designed to support your needs throughout your career. Benefits include:

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Flexible spending accounts
  • Life and accident insurance
  • Disability coverage
  • Paid time off, parental leave, and holidays (depending on position)
  • Paid time for volunteering at an approved organization
  • 401k plan with employer matching (subject to eligibility)
  • Legal and identity theft protection plans
  • Voluntary income protection benefits
  • Wellness programs (availability may vary)
  • Employee Assistance Program
Creating Lasting Memories

At Travel + Leisure Co., hospitality is central to our mission. We foster an inclusive atmosphere where excellence is celebrated, and teamwork is paramount. We continuously seek ways to enhance our business, support our communities, and elevate the customer experience. Join us in building a career that creates lasting memories.

We are an equal opportunity employer, and all applications will be considered without regard to any protected class. If you require reasonable accommodation to complete your application or any part of the recruitment process, please submit your request, including the title and location of the position for which you are applying.



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