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Automotive Search Engine Marketing Expert

2 months ago

Orlando, Florida, United States Gravitational Marketing Full time
Job Overview

Are You an Automotive Digital Marketing Specialist?
We are in search of passionate professionals who are dedicated to assisting clients in the automotive industry. If this resonates with you, we would love to connect. This role is focused on managing the daily operations that enhance the digital marketing strategies for a diverse range of clients.

Why Our Team Thrives:

  • We foster a culture that prioritizes positivity and success, believing that both life and work should be Enjoyable, Simple & Prosperous.
  • Our workplace is vibrant, creative, and filled with energy.
  • We are driven by purpose, genuinely helping individuals and businesses to grow.
  • Employee development and satisfaction are at the forefront of our mission.

Additional Highlights:

  • Recognized as one of the Best Places to Work in Central Florida.
  • Nationally certified as a "Great Place to Work."
  • Awarded for having one of the "Coolest Office Spaces" in Orlando.
  • Founded and led by UCF alumni.
  • Our leadership has been acknowledged in Orlando's "40 Under 40" and as influential figures in the community.

Our Mission:
To inspire and motivate individuals and organizations through innovative thinking, encouraging them to break boundaries and achieve more than they ever imagined, while making work and life Enjoyable, Simple & Prosperous.

As an Automotive Digital Marketing Specialist, your responsibilities will include:

  • Overseeing daily budgets for multiple SEM/PPC accounts across platforms such as Google Ads, Microsoft Ads, and social media channels.
  • Optimizing budgets to enhance conversion rates.
  • Improving campaign performance through strategic adjustments and testing.
  • Providing insightful recommendations based on comprehensive analysis.
  • Identifying opportunities to drive additional website traffic.
  • Utilizing analytics tools to assess the success of campaigns.
  • Collaborating with the Paid Search team to boost conversions and minimize bounce rates.
  • Offering constructive feedback on landing page effectiveness.
  • Participating in client calls and delivering timely analyses.
  • Assisting management with various projects as required.
  • Staying informed on the latest trends in digital marketing and sharing insights with the team.

What Our Specialists Enjoy:

  • Competitive salary packages.
  • A relaxed and enjoyable work atmosphere.
  • A healthy work-life balance.
  • Generous paid time off from the start.
  • Automatic employer contributions to retirement plans after one year.
  • This position is primarily remote, with monthly in-office meetings.

Additional Benefits:

  • Flexible spending benefits to tailor your support options.
  • A Kindle Book Club to encourage personal growth.
  • Themed office events to promote fun and camaraderie.
  • Comprehensive health insurance and supplemental benefits.

Ideal Candidates Will Have:

  • A Bachelor’s degree or equivalent experience.
  • Knowledge of Google Ads; certification is a plus.
  • Experience with Facebook and Instagram advertising.
  • A minimum of 5 years managing automotive PPC accounts.
  • Familiarity with additional platforms like TikTok and Snapchat is advantageous.
  • Strong copywriting skills with a focus on effective calls to action.

Essential Skills and Abilities:

  • Proficiency in Google Ads Editor.
  • Experience with Facebook Ads Business Manager.
  • Strong skills in Microsoft Excel and Google Sheets.
  • Familiarity with Google Analytics GA4.
  • Experience with third-party PPC management tools is a plus.

Preferred Attributes:

  • Excellent communication skills, both verbal and written.
  • A positive and engaging demeanor.
  • Confidence and ability to build rapport quickly.
  • Strong organizational skills and attention to detail.
  • Ability to meet deadlines effectively.

We encourage our team members to continuously challenge themselves and grow. If you believe you align with our values and are ready for a fulfilling career, we invite you to consider this opportunity.