UX Designer

4 days ago

Orlando, Florida, United States EBG Full time
About the Role

We are seeking a highly skilled UX Designer to join our team at EBG. As a key member of our digital communications team, you will be responsible for designing and optimizing email campaigns to enhance user engagement, increase click-through rates, and drive conversions.

Key Responsibilities
  • Email Design and Development: Design and develop responsive email templates and layouts that enhance user experience and drive engagement.
  • Collaboration and Conceptualization: Collaborate with our marketing team to conceptualize and create visually appealing and compelling email designs that align with our brand guidelines.
  • Technical Feasibility: Work closely with email developers to ensure the feasibility and implementation of design concepts across different email clients and devices.
  • Email Performance Analysis: Conduct A/B testing and analyze email performance metrics (e.g., open rates, click-through rates, conversion rates) to optimize email designs and content.
  • Email Design Best Practices: Implement best practices for email design, accessibility, and deliverability to ensure a seamless user experience across different devices and email clients.
  • Content Integration: Work closely with content creators to ensure that email designs effectively showcase key messaging and calls-to-action (CTAs).
  • Industry Trends and Best Practices: Stay updated on industry trends and best practices in email design, UX/UI principles, and digital marketing to continuously innovate and improve email communications.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to integrate email design strategies with broader marketing campaigns and initiatives.
  • Email Design Iteration: Utilize analytics and user feedback to iterate and improve email designs based on performance and user engagement metrics.
Requirements
  • Education: Bachelor's degree in Graphic Design, UX/UI Design, Digital Design, or related field (Master's degree preferred).
  • Experience: 5+ years proven experience as a UX Designer or similar role, with a strong portfolio showcasing email design projects and campaigns.
  • Design Tools and Platforms: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.) and Figma, plus familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, etc.).
  • UX/UI Principles and Best Practices: Strong understanding of UX/UI principles, responsive design, and best practices for email marketing.
  • A/B Testing and Data-Driven Insights: Experience with A/B testing methodologies and using data-driven insights to inform design decisions.
  • Communication and Collaboration: Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Attention to Detail: Detail-oriented with a focus on creating polished and visually appealing designs that enhance user engagement and drive conversions.
  • Project Management: Ability to manage multiple projects and deadlines in a fast-paced, dynamic environment.
About EBG

Entertainment Benefits Group offers outstanding employee benefits, including medical, dental, and vision coverage, 401k match, short-term and long-term disability, and more. We also offer flexible work arrangements, three weeks of PTO, and five personal days. Our team is passionate about creating engaging digital experiences, and we're looking for talented individuals to join us in this mission.

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