CRM and Email Marketing Coordinator

2 weeks ago

Orlando, Florida, United States Spartan Race, Inc Full time
Job Overview

Position Title: Spartan Email & CRM Specialist

Location: Flexible

Salary Range: $45K-58K annually

Company: Spartan Race, Inc.

Employment Type: Full-time

About Us: Spartan Race, Inc. is a prominent name in the obstacle racing sector, dedicated to enhancing human endurance and crafting transformative experiences for participants worldwide. We are in search of a skilled Email & CRM Specialist to elevate our email marketing initiatives on a global scale.

Position Summary: The Spartan Email & CRM Specialist will take charge of the creation, execution, and enhancement of event-driven email marketing strategies. This role requires meticulous attention to detail, adeptness in copywriting, and experience with custom APIs, HTML coding, and data management tools. The ideal candidate will possess a robust background in automated email formulation and utilizing data analytics to boost campaign performance.

Key Responsibilities:

Email Campaign Development:

  • Craft, implement, and manage email marketing strategies targeting Spartan and Tough Mudder events globally.
  • Collaborate with the marketing division to produce engaging content that fosters interaction and conversion.
  • Ensure all email communications are consistent with brand guidelines and align with the overarching marketing objectives.

Automation and Personalization:

  • Design and execute automated email workflows to nurture leads and enhance participant engagement.
  • Leverage custom APIs to improve email personalization and audience segmentation.

Technical Implementation:

  • Develop responsive email templates utilizing HTML and CSS.
  • Guarantee optimal rendering of emails across various email clients and devices.
  • Address and resolve any technical challenges related to email delivery and presentation.

Data Management and Insights:

  • Utilize data management tools to oversee and analyze email campaign metrics.
  • Employ data-driven insights to refine email performance and enhance campaign effectiveness.
  • Track essential email metrics (open rates, click-through rates, conversions) and provide performance reports.

Collaboration:

  • Engage with cross-functional teams, including marketing, design, and IT, to ensure smooth execution of email initiatives.
  • Offer training and guidance to team members on email marketing best practices and tools.

Why Consider This Opportunity:

  • Be part of a globally recognized brand in the obstacle racing arena.
  • Work within a dynamic and collaborative environment.
  • Access opportunities for professional growth.
  • Receive a competitive salary and benefits package.

Qualifications:

  • High school diploma or an associate degree in Marketing, Communications, or a related discipline.
  • Minimum of 2 years of experience in email marketing, ideally within the event or sports sector.
  • Proficient in HTML and CSS for email template development.
  • Strong copywriting capabilities focused on crafting engaging and persuasive messages.
  • Experience with custom APIs and their integration into email marketing.
  • Advanced skills in data management tools, particularly Google Sheets.
  • Familiarity with email marketing platforms such as Mailchimp or similar.
  • Strong analytical skills with the ability to interpret data for informed decision-making.
  • Excellent organizational and project management abilities.
  • Capacity to thrive in a fast-paced environment while managing multiple projects concurrently.

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